Client: Marie Bertrand, CEO, Skin Science
Category: Medical Aesthetics Education
Scope: competitive research, brand strategy, naming, brand identity, website, brand collateral, social media
Project Objectives:
Having built an extremely successful medical aesthetics clinic in Calgary Canada, Marie Bertrand, CEO of SkinScience embarked on launching a training institute for medical aestheticians. Her goal was to elevate medical aesthetics training practices by providing the highest quality education with rigorous medical oversight in an industry known for its lack of regulation or standardized practices. We partnered with Marie to build BIMA from the ground up. Beginning with the thought kernel of a business concept in Marie’s mind, we executed a competitive landscape analysis, brand strategy, naming and designed the brand identity and ecosystem from top to bottom, including website, print collateral and social media.