Client: Princeton Worldwide
Category: Insurance
Scope: brand ecosystem expansion, website, marketing collateral
Project Objectives:
Princeton Worldwide had a problem. Their website hadn’t been touched since the early 90’s and it showed. It certainly didn’t reflect the innovative insurance services company they had grow to be. In their category Princeton Worldwide does things differently and they needed their brand identity and website to reflect that radicalism.  They wanted to look more like a creative agency than an insurance company - so prospective clients couldn’t help but want to know more.
 
Verhaal designed a completely custom website for Princeton with quirky photography, animations and lots of color to make site visitors sit back in their chairs and saw “Wow, what’s this!” The phones at Princeton were soon ringing off the hook.