Client: Spartan Junk Removal
Category: Home Services
Scope: brand identity
Project Objectives:
Spartan is a Delaware based consumer junk removal company battling against 1-800-GOT-JUNK for category dominance in its niche. They needed a brand identity that was proud, regal and personified the superior level of customer service they provide. Verhaal was tasked with maintaining certain aspects of the brands word mark while developing an icon brand mark that added character.