Control vs. Creativity

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Control vs. Creativity

Driverless cars are off to a bumpy start. The newest vehicles are racking up a crash rate double that of cars driven by humans. So what’s the problem? It comes down to control vs. creativity

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Simply Genius

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Simply Genius

There was a mansion just across street from my studio. I always was curious how they got so rich. So, one day I decided to ask one of their gardeners.

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A Smell That Will Make You Money

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A Smell That Will Make You Money

Scientists have proven you are 100 times more likely to remember something that you smell than something that you see, hear or touch.Now brands are increasingly putting the power of scent to work.

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Schrödinger's Cookie

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Schrödinger's Cookie

Marketing folks know that any time you create a line extension, one consideration is whether or not it will cannibalize your mainline product. However, the greatest worry is always: “Will it degrade the brand?”.

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A Close Shave

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A Close Shave

Blind loyalty to a brand can come back to bite you. I’ve known I’ve been getting ripped off for a while. But I just never did anything about it. Now I feel violated.

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I'm Watching You

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I'm Watching You

In business and design we often develop a products by thinking about our customer target and then creating something we think they will want. But often we land far off the mark and wonder what went wrong.

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The Secret

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The Secret

In a world of failing small town main street businesses, this little soft-serve stand is rock solid. Why?

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This Is Why You Need A Drone

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This Is Why You Need A Drone

Companies trying to create brand strategies internally are hampered by the same thing: a lack of perspective. They’re just too close. Strategic accuracy requires an aerial view

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The Prince Needs A Logo

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The Prince Needs A Logo

He sent me a detailed project brief. I sent him a proposal. He accepted it no questions asked. I thought this was a little odd, but I told myself everyone deserves an easy client once in a while. Don’t they?

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All The Feels

All The Feels

Branding 101: When you speak to someone’s emotional center rather than their logical mind you solicit a response that is stronger, deeper, longer-lasting and primal.

Video Is The New Black

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Video Is The New Black

It's estimated that 80% of all content consumed on the web will be video by 2020. To the entrepreneur, brand owner or creative professional, “video is the new black”. The once nice-to-have is now a requirement to remain competitive.

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A Hamster Wheel In The Forest

A Hamster Wheel In The Forest

If you take a proven concept and place it in a new context, you may find out things about your audience that you didn’t know. What actually motivates them. What they are really thinking. Why they are responding the way they do.

Just Keep Swimming

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Just Keep Swimming

The athletic marketplace is looking a lot like a reef these days. With the imminent demise of traditional sporting goods retailer Sports Authority, there is blood in the water.

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Under Your Skin

Under Your Skin

Branding is a lot like tattooing. It’s far better to think it through and make the investment than to cobble it together bit by bit.

A Better Mousetrap

A Better Mousetrap

Peanut butter is the ticket with mice. The trick is to put the trap out without setting it and let them get used to eating from it. Then one day you set it. Brands do the same thing with us.

Let's Co-Everything

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Let's Co-Everything

The cost and risk of opening a retail presence has always been a significant barrier for brands just getting started. You used to have to go it alone. But now you don’t have to. 

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Surprise and Delight

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Surprise and Delight

“Surprise and delight” is a phrase you hear in branding an awful lot. For good reason. Turns out, if a brand can make you feel surprise and delight, chances are you’ll part with some cash.

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You Both Win

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You Both Win

The more distant our daily business transactions become, the more we need to reach out and touch people on a personal level.

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Our Brand Is Crisis

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Our Brand Is Crisis

Brands that are built on celebrity rise and fall on the actions of the ambassador’s associations. When that persons name becomes synonymous with a chaotic and negative narrative, is it any wonder the brand is damaged?

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