These days everyone is busy. When people are asked what one thing they want more of, they invariably say “time”.
Things are changing because we are all in such a hurry. Even eating is changing. Studies now show up to 1/5 of all meals eaten in the US are eaten in the car. It’s the decade of the snack!
Because we have less time, content is getting shorter. It started with blogs vs. books, then twitter vs. blogs, songs vs. albums, Snapchat vs. YouTube, Periscope vs. webinars, Vine vs. Vimeo, you get it.
But shorter doesn’t necessarily mean better. In fact Noah Kagan wrote in the Huffington Post that “The longer the content, the more shares it gets, with 3,000-10,000 word pieces getting the most average shares”. Google also ranks longer, more in-depth articles higher in search results. In general, long form content is intended to educate, inform and foster deep thinking while short-form content helps your business connect and engage with its audience.
But there are real benefits for you to be creating snackable content. It takes less time, so you can do it more often. It builds the content creation habit. It’s more shareable, so your chances of broader exposure are higher. Most importantly, consistency increases engagement. By keeping it short, you can publish more consistently and in doing that, you’re showing your audience that you value their time.
And all we really want is more time.
photo credit: flickr.com: Uncalno Tekno