Last week I was cooking a recipe that called for coconut oil. When I opened the jar I was immediately transported to being 16 years old on a beach in Michigan putting on suntan lotion. I almost got smell memory whiplash.

Smells are processed by the amygdala, the part of the brain responsible for memory functions and processing emotions. Scientists have proven you are 100 times more likely to remember something that you smell than something that you see, hear or touch.

Now brands are increasingly putting the power of scent to work.

In Orlando, a company recently projected "waffle cone" smell adjacent to an ice cream parlor, driving a 50% sales increase. REI used the smell of “campfire and pine” and guess who started selling more backpacks? Don’t even get me started about what Cinnabon does. You know what they do.

Do you have a service or product that you can enhance with a scent? If you do, you might be closer to smelling success.

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