START HERE-> Welcome to my YouTube Channel! Come join me as I share insights, methods, trends and resources in branding and design. Be sure to subscribe so you won't missing anything awesome!

Capitalizing on trends in design and business is a great way to assure your success. In this video, I'll describe and illustrate 14 MORE Trends in Graphic Design for 2017.


Every designer and creative professional wants to be challenged in their career enabling them to gain recognition and make more money.

If you are thinking of starting a YouTube channel, or have one already, this video is for you. I started my channel a year ago and have posted a video a week of a year.

Every designer, creative professional, entrepreneur and small business person needs a steady stream of new clients to grow their business. But finding these new clients is always the challenge. Your YouTube content can help.

Every designer, creative professional, entrepreneur and small business person needs to develop content to be dominant and their industry and attract the best clients. Should you start a blog, a YouTube Channel, a podcast, or live-stream?

Creative professionals and designers careers rise and fall on the power of their portfolios. Here are some killer tips on how to create and maintain the best "book" to add rocket fuel to your career and get the jobs you want.
Publishing a newsletter and developing a email list is one of the best ways to become recognized as a thought leader in your industry. It gives you the platform and motivation to publish regular content that will help grow your audience, your credibility and your reputation.
Developing a personal brand that is independent of your day job at a company or agency is critical to career longevity. Our economy is rapidly shifting from a full-time employment model to a contractor-based or freelancer-based model.
Developing a personal brand that is independent of your day job at a company or agency is critical to career longevity. Our economy is rapidly shifting from a full-time employment model to a contractor-based or freelancer-based model.

Committing to and achieving self-imposed goals is probably the hardest thing for creative professionals and entrepreneurs. It is just so easy to let those deadlines slip.

Dealing with design critiques is probably the most challenging aspect of being a graphic designer or creative professional. In this video I provide some battle tested techniques that you can use in critiques and design reviews with clients to support your work.

Many graphic designers and creative professionals aspire to be a creative director one day. But what does a creative director actually do all day? You might be surprised that it is not just judging design work and standing around cooling cool.

In my 20+ years in the industry as a creative director, I've made about every mistake in the book. In this video I share 5 of the most critical career mistakes and how to avoid them.

How do you use networking to advance your creative career and lead to a profitable business? Networking is probably the most important skill contributing to a graphic designer or creative professional's success.

I've had a 20+ year career in the design industry and have learned a lot. Here are 5+ suggestions for how to grow your career as a designer or creative professional faster.

For designers, creative professionals and entrepreneurs writing is the one skill that will propel your career to new heights.

Consistently coming up with content ideas for blogs, vlogs, articles and newsletters is a full time job.

Color is the most psychologically powerful design element you can leverage in your branding.

Everyone tells you to “Find Your Passion” to drive your career, business ideas and creative decisions, but no one tells you how to do it! 

Designers, creative professionals, entrepreneurs, brand owners all rely heavily on a steady stream of creative ideas to keep their businesses relevant and competitive. 

“How Do You Find A Mentor?”. Finding guidance and support in pursuing your creative career or your business is critical to your success. So, finding a great mentor is important to speed your advancement and improvement.

There are a lot of ways to pursue a career as a graphic designer or a creative professional. It can be confusing to know where to start.

Capitalizing on trends in design and business is a great way to assure your success. Here's 10 Trends in Graphic Design for 2017. Join me in exploring the ways you can use these trends to build your brand!

How the Principles of Zen can be applied to your business, your branding, or your design practice. There are some amazing correlations that can help you improve your productivity and the quality of your work.


The "Brand Perceptual Map" is a strategy tool used by Fortune 500 companies as well as global branding agencies to define and evaluate the competitive landscape. 

Capitalizing on trends in design and business is a great way to assure your success. Here are the best ways to discover trends shaping design, product development and culture. 


Capitalizing on trends in design and business is a great way to assure your success. In this video, I'll describe and illustrate 12 Trends in Web Design for 2017.

The "Mission Statement". Companies and entrepreneurs alike use this tool to define their business, direct their work and inspire their employees.


Do you know that scientific process methodology and brand design methodology areremarkably similar? Designing a brand isn't a beauty contest.

The 7 Commandments of Brand Design are key topics that are critical to address in brand strategy and are must-haves for any brand to be successful. 


The "Brand Positioning Statement" is an instrument used by global branding agencies for Fortune 500 companies to define and hone their business strategy. Now you can put it to use for yours!

In this video I talk about how to inject some personality into your brand. How to make your brand more human, more authentic and ultimately attract more business.


In this audio/video I am interviewed for Neil Ball's podcast "The Entrepreneur Way" in episode #066. I share insights on branding for entrepreneurs, my own professional journey as well as some excellent resources and books.

Content is King! That's why you need to start publishing content to grow your tribe and your business. In this video I discuss the 5 Reasons why you need to be developing content.


Perfectionism Sucks! Rather than making all your work great it can be a Greatness Killer. Spending 90% of your time on the last 10% of the work - on your brand, products, projects or content is not productive.
In this video I'll show you "How to Create a VISUAL Customer Avatar". A Customer Avatar is CRITICAL to being able to target your business, products, content and services accurately to maximize your potential for success. You don't want to be targeting the wrong customer or tribe.

David Shriner-Cahn interviews me on his influential business podcast "Smashing the Plateau" - "Philip VanDusen is one of the world's top branding and design innovators. His award-winning strategies have pushed numerous global companies past the billion-dollar mark."

In this video I'll show you "How to Do A Brand Design Audit". An audit or review of your brand design is CRITICAL to making sure all your brand design elements are complete, up to date, and working as hard as they can for your personal brand or business.

I discuss Design Thinking, a strategic innovation  and design methodology, it's importance and use in marketing and digital design. 

Communication Hierarchy, it's importance and use in marketing materials and digital design. I also delve into defining and explaining Visual Design Hierarchy and how it relates to Communication Hierarchy.