The Big Payoff: The ROI of Personal Branding

Personal branding is no longer a by-product of being rich and famous - for some, personal branding is a way to become rich and famous.

Branding, Career, Entrepreneur, Inspiration, Leadership, Personal Branding, Personal Growth, StrategyPhilip VanDusenFebruary 14, 20192019

Why I Am A Cow

The “24/7 entrepreneurial hustle” mentality has buried itself in the collective business consciousness over the last few years.

Branding, brand•muse, Entrepreneur, Goals, Leadership, Marketing, Personal Branding, Personal GrowthPhilip VanDusenJanuary 14, 20192019

The Side Door

When I talk to my coaching clients I always stress the fact that you have to follow opportunities when they present themselves. Even those that may seem unrelated to your ultimate goal. Why?

Branding, Creative Leadership, Entrepreneur, Inspiration, Leadership, Personal GrowthPhilip VanDusenSeptember 6, 20182018Comment

Perfectionism Is Killing Your Career: Here’s What You Can Do About It

Perfectionism can sound like a good idea. At first glance, it makes sense; being a perfectionist must lead to perfection. But the truth is that perfectionism is greatness killer.

Branding, Career, Content Marketing, Entrepreneur, Inspiration, Leadership, Marketing, Personal BrandingPhilip VanDusenAugust 3, 20182018Comment

Retail Trend: The Cattle Chute Method

Retailers like Amazon are using The Cattle Chute Method to drive shoppers to their own private label products. How do we compete?

Branding, Branding Agency, brand•muse, Entrepreneur, LeadershipPhilip VanDusenJuly 3, 20182018

THREE LITTLE WORDS (AND PEOPLE ARE FREAKING OUT)

Establishing a credo can be one of the most powerful things a brand can create. It guides every brand decision and action. It keeps you and your employees grounded in the brand values. Sometimes those values are tested.

Big Business, Branding, brand•muse, Entrepreneur, Leadership, MarketingPhilip VanDusenJune 6, 20182018Comment

Control vs. Creativity

Driverless cars are off to a bumpy start. The newest vehicles are racking up a crash rate double that of cars driven by humans. So what’s the problem? It comes down to control vs. creativity

Branding, brand•muse, Creativity, Creative Leadership, Innovation, Leadership, Personal Growth, Small Business, StrategyPhilip VanDusenNovember 15, 20172017Comment

This Is Why You Need A Drone

Companies trying to create brand strategies internally are hampered by the same thing: a lack of perspective. They’re just too close. Strategic accuracy requires an aerial view

Big Business, Branding, Branding Agency, brand•muse, Entrepreneur, Leadership, Marketing, Small BusinessPhilip VanDusenAugust 8, 20172017Comment

Our Brand Is Crisis

Brands that are built on celebrity rise and fall on the actions of the ambassador’s associations. When that persons name becomes synonymous with a chaotic and negative narrative, is it any wonder the brand is damaged?

Big Business, Branding, brand•muse, Leadership, Macro-Trend, Marketing, Publicity, Retail, PoliticsPhilip VanDusenFebruary 14, 20172017Comment

"Design ROI"
-Rob Wallace

Rob Wallace's guest-post article on "Design ROI" represents the culmination of five years of independent research on empirically calculating design’s value and provides ground-breaking thought leadership on quantifying design’s return on investment.

Branding, Branding Agency, brand•muse, Creative Leadership, Design, Leadership, Marketing, PackagingPhilip VanDusenDecember 27, 20162016

Pick A Lane

I met with a woman last week who just patented an invention. It’s incredibly simple. It's the kind of invention that you look at and say “of course!”.