I get asked all the time, "Is it a good time to become a designer or creative professional?" The exploding need for content in the new "Creative Economy" has made pursuing a career as a creative professional a smart bet.
Every entrepreneur and creative professional strives to be more creative and more productive. But as the entrepreneurial class embraces the "culture of hustle or die" mentality - this approach to work is a cancer eating away at our creativity and productivity by robbing us of sleep and the opportunity to recharge our batteries.
I have been getting a lot of requests for more vlog videos sharing more about my personal career journey and experience. In this video I explain some of the web of my career, the mistakes, the challenges, the successes and also many of the most important life lessons I have learned along the way.
How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the specific ROI for your social media marketing efforts? Social media marketing is the rocket fuel that can take your business to the next level.
Time management and productivity are two of the top topics I get asked for help with the most. Entrepreneurs and creative professionals struggle with managing the myriad tasks they have to perform to keep their businesses up and running smoothly. Not to mention marketing and doing all the administrative tasks that drive us all crazy.
All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this video I survey some of the world's most iconic brands and and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands.
Social media marketing is the rocket fuel that can take your business to the next level. But how do you actually create a social media marketing plan? In this video I discuss the 9 steps that any entrepreneur or creative professional can take to start marketing their business intelligently and efficiently to leverage the power of social media and content marketing.

We all know personal brand building is time-consuming and difficult - but the rewards are huge. So, what is the ROI of personal branding? In short it's "The Power of Attraction". In this video I discuss the important and lucrative benefits that "attraction" will bring.

Why is your website not performing the way it should? It's because you haven't defined and executed a clear and motivating customer journey in your copy. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors into customers as possible.