When To Keep Your Distance
Humans seem to have a deep-seated need to connect. To communicate. To engage. To convert.
What's It Sound Like?
When those associations are repeated thousands of times, eventually hearing, seeing, smelling one thing makes you think of something entirely different.
What's Your Perspective?
In our professional lives, when we design or communicate to a particular target market we may need to radically alter our approach.
This Might Get Loud
As creative communicators it is our goal to amplify messages. Amplifying our clients messages using design, imagery and copy. Amplifying our own messages by publishing content, through social media, and interacting in professional communities.
Put This On Your Radar
Sometimes the universe throws you a curve ball. Something completely out of context. Instead of reacting in a knee-jerk way, how can you approach it from a totally different angle?
Are You Mixed Up?
They needed some new innovative products. Then, just like chocolate hitting peanut butter for the first time, a miracle happened
Are You a Deer in the Headlights?
Who says we have to limit ourselves? Who says we can’t go to where the customer landscape is a little different?
Break Your Own Rules
We all can get stuck in a rut. Using the same old visual language over and over. But if you want to turn heads, if you want to make an impression, sometimes you have to break even your own rules.
Taking The Plunge
Where do you want to go next? What do you yearn to explore? What do you need to learn?
How To Set Up A Kick-Ass Mastermind Group
My interactions and participation in masterminds have accounted for an estimated 20% of my new clients over the last 3 years.
Something To Crow About
So take a look at your brand. What do you have that is a little out of the ordinary? A little unexpected? Celebrate it. Own it. Crow about it.
Top 5 Reasons To Join A Mastermind Group
The only way to know is to join a mastermind and find out. I am certain you will feel the compounding effect of having 4 or more brains working on your business, more meaningful professional connections, and accountability. Don’t wait another minute.
Like Bears To Honey
As marketers and branding people, when we need actionable insights for our clients, user research helps us dispel assumptions that might be incorrect. It helps us understand true preference and motivation.
Want To Be Likable? Do This.
When you ask questions and show genuine interest in someone it actually makes you seem more interesting, accomplished and likable.
Shiny Objects
When you give to your community with no expectation of return something wonderful happens. I like to call it “subliminal reciprocity”. You help people and over time they just naturally want to help you, too.
Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
A Note From A Goat
My customer lifetime value to Sweet Rama’s was drastically increased by a note from a goat. What personal touch can you put on your customer experience that can have the same effect?
The Big Ask
You may think your products are great. You may be putting in the miles. But the secret to success isn’t in your head. It’s in your customers. You just have to ask.
Can You Feel?
What can you do to assure you are delivering a product, a service, or an experience with that kind of benefit? Something people really feel.
Creating a Customer Journey: 10 Steps to Web Copy That Converts
A successful customer journey gives your site visitors a focused and seamless interaction with your brand - something every website owner aspires to.