BOOKS

Here are some of the books that I highly recommend to entrepreneurs and creative professionals for ongoing inspiration and education.

“Unfu*k Yourself: Get Out of Your Head and into Your Life” by Gary John Bishop

This new book in the UnF*uck Yourself Series is helpful in explaining why you can be your own worst enemy and how to go about getting out of your own head. Highly recommended for anyone who needs a bit of motivation and tools for getting better control of their limiting thought patterns. BUY NOW

“Graphique de la Rue: The Signs of Paris” by Louise Fili

Who doesn't love the "city of light"? For more than four decades, Fili has strolled picturesque Parisian rues and boulevards with map and camera, cataloging the work of generations of sign craftsmen. A classic. BUY NOW

"Things Are What You Make of Them: Life Advice for Creatives" by Adam J. Kurtz

AdWeek says: "144 pages of funny, wry, straightforward advice for young people about how to navigate the world as a creative employee and creative person (or any person, really)." BUY NOW

“House Industries: The Process Is the Inspiration” by Andy Cruz, Rich Roat and Ken Barber

This is just what you'd expect from House, a remarkable book in both form and content. Insightful and inspiring for letterers, designers, product designers and obviously crafted with love and attention to detail. Get this book. BUY NOW

“Tools of Titans” by Tim Ferris

Tim introduces us to an incredible group of world class performers that share their perspectives on the world, their skills, and their lives in deeply contemplative, humble, and often surprising ways. BUY NOW

"You Can Feel Good Again" by Richard Carlson

There are very few books that I can say have changed my life. This is one of them. It's not about branding or design or marketing. It's about how you can live a happier life by changing how you think. Deceptively simple and insanely effective. BUY NOW

“Win Without Pitching Manifesto” by Blair Enns

If you are a creative professional, you are going to find the answers to the questions you've been struggling with - and you're going to find the answers to even better questions you hadn't yet thought to ask. BUY NOW

“The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller

The ONE Thing has made 350 best seller lists including The Wall Street Journal and the New York Times. In it, you'll learn to achieve better results in less time, build momentum toward your goal, dial down the stress and revive your energy. BUY NOW

“Brands In Glass Houses” by Dechay Watts, Debbie Williams and Said Baaghil

The authors explore the concept that companies need to rethink how they communicate with the world and that brands need to lift their "veil of secrecy" and give the world a birds-eye view of what makes them tick. BUY NOW

“Marketing Rebellion” by Mark Shaeffer

Overwhelmed with the breathtaking rate of change in the business world? Are confusing consumer trends, the pace of technology and the speed of digital marketing making you feel lost? Here's an achievable framework to help you stay ahead of the curve. BUY NOW

"Brand Thinking and Other Noble Pursuits" by Debbie Millman

This book is a parade of branding and marketing demigods whose perspectives were delightfully varied. They discuss both company-centric and human-centric world views and just about everything in between. BUY NOW

"This Is Marketing" by Seth Godin

Most of us will never be famous, but we can choose to be "famous to the family." In Seth's words: "If you're a business consultant, a designer, or an inventor, being famous to the right three thousand people is plenty." BUY NOW

"Buying In" by Rob Walker

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Walker argues that this accepted wisdom misses a much more important cultural shift. BUY NOW

“The Power of NOW” by Ekhart Tolle

This is the book that helped restore my sanity when I was seriously burning out a few years back. It's no wonder this gem has sold over 2 million copies worldwide and has been translated into over 30 foreign languages. BUY NOW

"How Brands Become Icons" by Douglas B. Holt

In this candidate for one of the best marketing books of all time, a former HBS professor outlines what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers over time. BUY NOW

“Deep Work” by Cal Newport

While most people are frittering away their valuable time in a frantic blur of shallow tasks — like email and social media — the most successful people are focusing their attention on the tasks that truly matter. BUY NOW

“Focus: The Hidden Driver of Excellence” by Daniel Goleman

Author of the #1 international bestseller Emotional Intelligence, offers a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention. BUY NOW

"The Lean Startup" by Eric Ries

Let's face it, most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. BUY NOW

"A Secret History of Brands” by Matt MacNabb

In honor of Halloween: A fun and sometimes spooky book covering the expansion of our market society and the industrial revolution, the invention of some of the worlds most recognized brands and their shady histories. BUY NOW

"Originals: How Non-Conformists Move the World" by Adam Grant

An entertaining social-science book on how we can become more unique. Referencing research and case studies, Grant explores what it takes to be creative and become a champion of new ideas. BUY NOW

"Entrepreneurial You" by Dorie Clark

Dorie provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. She knows what she's talking about because she's done it all. BUY NOW

"Brand Intervention" by David Brier

David tells it like it is. “Brand Intervention” sits you down and tells you that it loves you, but that your brand is sucking and then sends you off to rehab - where you dig deep, fix what’s broken, find meaning, and come back bigger, badder and better than before. BUY NOW

"Creative, Inc.” by Joy Deangdeelert Cho and Meg Mateo Ilasco

The authors explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, an essential read for anyone ready to strike out on their own. BUY NOW

"The Artist's Way" by Julia Cameron

A seminal book on the subject of creativity. A powerfully provocative and inspiring work where Julia takes you on an amazing twelve-week journey to discover the inextricable link between your spiritual and creative self. BUY NOW

"Known" by Mark Shaffer

There is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? Known is the first book its kind, providing a path to personal business success in the digital age. BUY NOW

"They Ask You Answer" by Marcus Sheridan

A straightforward guide to fixing your current marketing strategy. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. BUY NOW

"The Hard Thing About Hard Things" by Ben Horowitz

Horowitz analyzes the problems that confront leaders, sharing the insights he’s gained developing, managing, selling, buying and investing in tech companies. The Zuck, Larry Page and Peter Thiel all suggest you read it. BUY NOW

"Self Reliance" by Ralph Waldo Emerson

A true classic published in 1841, Emerson urges readers to do what was then the unthinkable – trust your intuition, your common sense, your spirit and soul – rather than follow the will of the majority or the popular opinion of the masses. BUY NOW

"How To Get Rich" by Felix Dennis

Despite the click-bait-y title, this book is actually a great motivational and no B.S. guide to entrepreneurship by the founder of Maxim magazine, who made himself one of the richest people in the UK, and seems to have had a blast in the process. BUY NOW

"Ask." by Ryan Levesque

The “Ask Formula” is a way of asking questions that will help you accurately determine what your customer wants. Asked correctly, they will tell you what they want to buy, and under what conditions they will be willing to buy it. BUY NOW

"The End of Jobs" by Taylor Pearson

Pearson helps us understand the historical context of the 20th century job model in it's sunset years. Entrepreneurship is now dramatically more accessible, profitable, and safe, while traditional jobs become increasingly risky and financially challenging. BUY NOW

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"Rise of the Youpreneur" by Chris Ducker

My friend and mentor Chris Ducker coined the term “Youpreneur” in 2014; one who builds a sustainable business from the foundation of their experience, interests, and personality. This book is a treasure chest of value bombs. BUY NOW

“Real Artists Don't Starve” by Jeff Goins

For years the myth of the starving artist has stifled the pursuits of creative people. Jeff dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is really a competitive advantage. BUY NOW

“Dot Com Secrets” by Russell Brunson

If you are currently struggling with converting traffic on your website, this is the book for you. Brunson gives you the marketing funnels and sales scripts you need to be able to turn on a flood of new leads for your business. BUY NOW

“Steal Like an Artist” by Austin Kleon

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age. BUY NOW

Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi

A fantastic book that teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives. BUY NOW

“The Modern Web Design Process” by Webflow

Great website design isn't just about aesthetics, buttons and navigation. It has to align with and drive an overarching strategy. This free online ebook outlines this process so designers and entrepreneurs alike can utilize it to benefit their brands. BUY NOW

“7 Rules You Were Born to Break” by Rick Lewis

Rick is a friend and client who has written a brilliant exploration of 7 rules we unconsciously obey and the power of breaking them. The secrets of a professional misbehaviour who turned his passion for mischief into a career as an internationally renowned entertainer. BUY NOW

“See You At The Top” by Zig Ziglar

An oldie, but a goodie. 1.6 million copies sold in hardcover. Zig Ziglar was an icon and See You at the Top is an American classic. This 25th anniversary edition stresses the importance of honesty, loyalty, faith, integrity, and strong personal character. BUY NOW

“Shift Ahead” by Allen Adamson and Joel Steckel

How do some businesses recognize the right moment to shift, and others, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. BUY NOW

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“Expert Secrets” by Russell Brunson

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… BUY NOW

“Crush It” by Gary Vaynerchuk

Gary is the outspoken, brash, personal branding oracle you either love, or love to hate. He spent years building his family's local wine shop into a national industry leader. Then he turned on a video camera and transformed his life by building his personal brand into a digital media marketing juggernaut. BUY NOW

“Art + Design” by Rex Ray

I love this guy! His work adorns my office and my home studio. To me, his work is the perfect mix of retro-futuristic mid-century decorative art and a heavy spoonful of a cerebral design. Rex Ray's work is coveted in design as well as art circles. BUY NOW

“Almost True” by Steven Bollman

A breathtaking book of photography from a life-long friend. The book explores how people bring their own ideas and interpretations to deciphering photographs. A stunning work spanning decades of travel and observation. BUY NOW

“The Edge” by Allen Adamson

My friend Allen Adamson, the ex-Managing Director of Landor Associates and top branding guru has knocked it out of the park for some of the world's biggest brands. He leverages his considerable influence to pry insights from some top C-suite folks. Great book. Plus, I designed the cover. BUY NOW

“The Art of Innovation” by Tom Kelley

 This one is a real classic that I highly recommend. One of the founders of design firm IDEO takes us behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. BUY NOW

“The Brand Gap” by Marty Neumeier

The Brand Gap is the first book to present a unified theory of brand-building. This book shows how both the strategic and the creative approaches can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. BUY NOW

“Good Design Is A Tough Job” by Kirsten Dietz and Jochen Rädeker 

Managing Directors of one of Germany's largest design agencies create multi award-winning graphic designs and wonder about what constitutes good design when designers don't see their profession as a job but as entertainment. BUY NOW

“Free Agent Nation” by Daniel H. Pink

The world of work is going through some seismic shifts. Job security is a thing of the past. It is estimated 45% of the workforce will be independent contractors by 2020. Are you prepared for that radical evolution? Daniel Pink's book is an eye opener to say the least. Highly recommended. BUY NOW

"How To" by Michael Bierut 

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects. BUY NOW

“Change By Design” by Tim Brown

The CEO of IDEO provides a fun and accessible introduction to the "design thinking" methodology, a human−centered approach to problem solving that helps people and organizations become more innovative and more creative. BUY NOW

"Rules of the Red Rubber Ball" by Kevin Carroll

I met Kevin early in my career and was deeply inspired. This book is a jewel. Drawing wisdom from the playgrounds of his youth, Carroll shares how to achieve maximum human potential through the power of passion and creativity. BUY NOW

“The 22 Immutable Laws Of Branding” by Al Ries and Laura Ries

This is one of my all-time favorite books in the branding sphere. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. Step-by-step instructions on how to make your product or service stand out in the marketplace. BUY NOW

“Orbiting the Giant Hairball” by Gordon MacKenzie

One of my favorite books about design within the corporate sphere. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of corporate normalcy and rise above the administrative mind-set. BUY NOW

“Imagine: How Creativity Works” by Jonah Lehrer

This one of my favorite books on creative ideation. An oldie but a goodie. Jonah Lehrer got heat for making up a quote my Bob Dylan in it. But if you can forgive him that, the book is incredibly inspiring. I couldn't stop talking about it for months. BUY NOW

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