BOOKS
Here are some of the books that I highly recommend to entrepreneurs and creative professionals for ongoing inspiration and education.
“Create Something Awesome” by Roberto Blake My friend Roberto Blake was a key inspiration for starting my YouTube channel. He drops video content creator value bombs like no other. This is Roberto's first book and I have no doubt it is as awesome as his videos. BUY NOW
"The Laws of Creativity" by Joey Cofone
"Creativity is not magic: it's a skill that you can develop with practice. The Laws of Creativity is a comprehensive exploration of the curiosity, discipline, playfulness and persistence necessary to usher new ideas into the world..." ~Josh Kaufman BUY NOW
"Designing Brand Identity: An Essential Guide for the Whole Branding Team" by Alina Wheeler The new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. The content spans research and analysis through brand strategy, design development and identity standards, through launch and governance. It features mostly enterprise level brands as examples and is geared towards brand managers, marketers, and design teams. BUY NOW
"My Little Book of Curiosity" by Kathy Oneto
is for anyone wondering what might be next for their life or career or for those who want to stay on a growth and learning curve and remain engaged and ambitious from decade to decade. With prompts to help you explore your curiosities, the book guides you to then find patterns, looking for the common themes, as well as the details, that offer clues to what’s calling your attention and where to put your focus next. BUY NOW
"Word Glue: Find Your Million-Dollar Brand Name" by Louise Karch
A multiple award winning book by renowned naming expert Louise Karch. This amazing handbook for the process of naming is a must-read for any creative professional who wants to master the art and science of naming. BUY NOW
"Made by James: The Honest Guide to Creativity and Logo Design" by James Martin
Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper.
BUY NOW
“Entrepreneurial You” by Dorie Clark
Dorie provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online.
BUY NOW
The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success
by Benjamin Hardy (Author), Dan Sullivan
"Here is the book that would have saved me a decade of misery had I read it before blindly pursuing what I thought was a success. Thank you for telling the truth that nobody wants to acknowledge—that goals in and of themselves won’t make us happy." - Jeff Goins, Author
BUY NOW
"Give and Take: Why Helping Others Drives Our Success Paperback" by Adam Grant
Grant examines the forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary. BUY NOW
"Content Fortress" by Martin Huntbach & Lyndsay Cambridge
My friend Martin and his wife Lyndsay have penned an incredible guide to generating client leads through content development - giving you greater control over the new business that comes your way. BUY NOW
”Just Listen” by Mark Goulson
Drawing on his experience as a psychiatrist, business consultant, and coach, Goulston shares simple but powerful techniques readers can use to break through the stubborn and hardened outer layers of clients, coworkers, friends, strangers, or even enemies. BUY NOW
"Own Your Career, Own Your Life" by Andy Storch
It's not often you get to say that a conversation you had sparked a book. But that's exactly what happened when I interviewed Andy for my podcast in London. Inspiration struck him and this book is the result. At least that's what he wrote in the Acknowledgments section. BUY NOW
“The Anatomy of Type: A Graphic Guide to 100 Typefaces" by Stephen Coles
The Anatomy of Type explores one hundred traditional and modern typefaces in loving detail, with a full spread devoted to each entry. BUY NOW
"Vivid Vision" by Cameron Herold
Many companies have flashy mission statements that do little to motivate employees and less to impress customers. But there's a better way to share your excitement for the future of your company, Herold can show you how. BUY NOW
"Just My Type: A Book About Fonts" by Simon Garfield
At first glace, you might think this book would be a snore. But Garfield takes us through a rich and entertaining history of both typeface development and some of its major aesthetic trends. BUY NOW
"The Elements of Typographic Style (v4)” by Robert Bringhurst
A must-have book for any graphic designer. No matter what your primary focus is as a creative professional, you will always need to use type. This book shows you how to do it well. A completely updated classic. BUY NOW
"The Deviant's Advantage : How Fringe Ideas Create Mass Markets Paperback” by Ryan Mathews, Watts Wacker
The authors explore how ideas can create profitable markets as they move from "the fringe" to "the next big thing", proposing the concept that tomorrow's commercial success is an obsession in the mind of today's deviant. BUY NOW
"Adrift: 76 Days Lost at Sea" by Steven Callahan
There aren't many books I can say I've read 5 times, but this is one of them. In this COVID-19 era, self-preservation is top of mind for many of us - so this book fits the bill. May this gripping story, Steven's persistence, ingenuity and sheer will to survive serve as inspiration to you in the months ahead. BUY NOW
“The Miracle Equation” by Hal Elrod
I saw Hal speak in the UK last year where he shared his truly inspiring life story. His new book provides actionable techniques and tools to overcome limitations and excuses, accomplish your goals, and create the life you want. BUY NOW
“The Habit Blueprint: 15 Simple Steps to Transform Your Life” by Patrik Edblad
Edblad shows you how to create unbreakable habits without breaking a sweat. You'll learn his secret sauce to finally follow through on your goals without giving up or getting frustrated. BUY NOW
“Free To Focus” by 99u, Jocelyn K. Glei, Editor
The world has changed and the way we work has to change, too. In Manage Your Day-to-Day, 20 leading creative minds give you a toolkit for tackling the new challenges of a 24/7, always-on workplace. BUY NOW
“Digital Minimalism” by Cal Newport
Newport explores our bumpy relationship with technology. He lays out a blueprint to help liberate yourself from societies growing and increasingly frustrating addiction to email, social networks and screens. BUY NOW
"Mean People Suck" by Michael Brenner
The book uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat “mean” in every situation. If you’re ready to enjoy a more gratifying professional and personal life, this book will help get you there. BUY NOW
“Ditching Imposter Syndrome” by Clare Josa
Clare shares a simple 5-step process you can use to wave goodbye to those secret 3am fears that you might be 'found out', how to connect with your true confidence and how to become the leader you were born to be. BUY NOW
“Back to Human: How Great Leaders Create Connection in the Age of Isolation” by Dan Schawbel
We spend so much time on our phones, on Slack, on email... that we've have stopped spending time IRL, connecting with those we work with. Dan’s book is a recipe for changing that. Great read for any manager of teams or aspiring leader. BUY NOW
“Emotional Intelligence 2.0” by Travis Bradberry and Jean Greaves
Great communication skills are the key to success in life and in business and at the core of those skills is EQ, or "emotional intelligence". This is a great book to learn more about what EQ is and how to use it to improve your life and career. BUY NOW
“Atomic Habits” by James Clear
If you're having trouble changing your habits, the problem isn't you. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. BUY NOW
"How Brands Grow" by Byron Sharp
Sharp presents decades of research that questions many steadfastly held industry assumptions about how brands actually grow. Written for marketing professionals, it offers data points for every thought-provoking argument it makes. BUY NOW
“Branding In Five And A Half Steps” by by Michael Johnson
Johnson strips everyday brands down to their basic components with case studies that help us understand why we select one product or service over another and how seemingly subtle influences can affect key decisions. BUY NOW
"Designing Brand Identity" by Alina Wheeler
From research to brand strategy to design execution, launch, and governance, this must-have book is a compendium of tools for branding success and best practices for inspiration. BUY NOW
“Make It Bigger” by Paula Scher
An outspoken voice in the world of graphic design for more than twenty years, Scher has developed a worldwide reputation for her bold, modern graphics and her incisive critiques of the design profession. BUY NOW
“Pantone: The 20th Century In Color”
by Leatrice Eiseman and Keith Recker
Pantone is the world-renowned authority on color. With more than 200 images of art, fashion, products, and decor, the authors identify 100 years of color influenced by historical and cultural milestones. BUY NOW
“Unfu*k Yourself: Get Out of Your Head and into Your Life” by Gary John Bishop
This new book in the UnF*uck Yourself Series is helpful in explaining why you can be your own worst enemy and how to go about getting out of your own head. Highly recommended for anyone who needs a bit of motivation and tools for getting better control of their limiting thought patterns. BUY NOW
“Graphique de la Rue: The Signs of Paris” by Louise Fili
Who doesn't love the "city of light"? For more than four decades, Fili has strolled picturesque Parisian rues and boulevards with map and camera, cataloging the work of generations of sign craftsmen. A classic. BUY NOW
"Things Are What You Make of Them: Life Advice for Creatives" by Adam J. Kurtz
AdWeek says: "144 pages of funny, wry, straightforward advice for young people about how to navigate the world as a creative employee and creative person (or any person, really)." BUY NOW
“House Industries: The Process Is the Inspiration” by Andy Cruz, Rich Roat and Ken Barber
This is just what you'd expect from House, a remarkable book in both form and content. Insightful and inspiring for letterers, designers, product designers and obviously crafted with love and attention to detail. Get this book. BUY NOW
“Tools of Titans” by Tim Ferris
Tim introduces us to an incredible group of world class performers that share their perspectives on the world, their skills, and their lives in deeply contemplative, humble, and often surprising ways. BUY NOW
"You Can Feel Good Again" by Richard Carlson
There are very few books that I can say have changed my life. This is one of them. It's not about branding or design or marketing. It's about how you can live a happier life by changing how you think. Deceptively simple and insanely effective. BUY NOW
“Win Without Pitching Manifesto” by Blair Enns
If you are a creative professional, you are going to find the answers to the questions you've been struggling with - and you're going to find the answers to even better questions you hadn't yet thought to ask. BUY NOW
“The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller
The ONE Thing has made 350 best seller lists including The Wall Street Journal and the New York Times. In it, you'll learn to achieve better results in less time, build momentum toward your goal, dial down the stress and revive your energy. BUY NOW
“Brands In Glass Houses” by Dechay Watts, Debbie Williams and Said Baaghil
The authors explore the concept that companies need to rethink how they communicate with the world and that brands need to lift their "veil of secrecy" and give the world a birds-eye view of what makes them tick. BUY NOW
“Marketing Rebellion” by Mark Shaeffer
Overwhelmed with the breathtaking rate of change in the business world? Are confusing consumer trends, the pace of technology and the speed of digital marketing making you feel lost? Here's an achievable framework to help you stay ahead of the curve. BUY NOW
"Brand Thinking and Other Noble Pursuits" by Debbie Millman
This book is a parade of branding and marketing demigods whose perspectives were delightfully varied. They discuss both company-centric and human-centric world views and just about everything in between. BUY NOW
"This Is Marketing" by Seth Godin
Most of us will never be famous, but we can choose to be "famous to the family." In Seth's words: "If you're a business consultant, a designer, or an inventor, being famous to the right three thousand people is plenty." BUY NOW
"Buying In" by Rob Walker
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Walker argues that this accepted wisdom misses a much more important cultural shift. BUY NOW
“The Power of NOW” by Ekhart Tolle
This is the book that helped restore my sanity when I was seriously burning out a few years back. It's no wonder this gem has sold over 2 million copies worldwide and has been translated into over 30 foreign languages. BUY NOW
"How Brands Become Icons" by Douglas B. Holt
In this candidate for one of the best marketing books of all time, a former HBS professor outlines what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers over time. BUY NOW
“Deep Work” by Cal Newport
While most people are frittering away their valuable time in a frantic blur of shallow tasks — like email and social media — the most successful people are focusing their attention on the tasks that truly matter. BUY NOW
“Focus: The Hidden Driver of Excellence” by Daniel Goleman
Author of the #1 international bestseller Emotional Intelligence, offers a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention. BUY NOW
"The Lean Startup" by Eric Ries
Let's face it, most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. BUY NOW
"A Secret History of Brands” by Matt MacNabb
In honor of Halloween: A fun and sometimes spooky book covering the expansion of our market society and the industrial revolution, the invention of some of the worlds most recognized brands and their shady histories. BUY NOW
"Originals: How Non-Conformists Move the World" by Adam Grant
An entertaining social-science book on how we can become more unique. Referencing research and case studies, Grant explores what it takes to be creative and become a champion of new ideas. BUY NOW
"Entrepreneurial You" by Dorie Clark
Dorie provides a blueprint for professional independence, with insights and advice on building your brand, monetizing your expertise, and extending your reach and impact online. She knows what she's talking about because she's done it all. BUY NOW
"Brand Intervention" by David Brier
David tells it like it is. “Brand Intervention” sits you down and tells you that it loves you, but that your brand is sucking and then sends you off to rehab - where you dig deep, fix what’s broken, find meaning, and come back bigger, badder and better than before. BUY NOW
"Creative, Inc.” by Joy Deangdeelert Cho and Meg Mateo Ilasco
The authors explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, an essential read for anyone ready to strike out on their own. BUY NOW
"The Artist's Way" by Julia Cameron
A seminal book on the subject of creativity. A powerfully provocative and inspiring work where Julia takes you on an amazing twelve-week journey to discover the inextricable link between your spiritual and creative self. BUY NOW
"Known" by Mark Shaffer
There is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? Known is the first book its kind, providing a path to personal business success in the digital age. BUY NOW
"They Ask You Answer" by Marcus Sheridan
A straightforward guide to fixing your current marketing strategy. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. BUY NOW
"The Hard Thing About Hard Things" by Ben Horowitz
Horowitz analyzes the problems that confront leaders, sharing the insights he’s gained developing, managing, selling, buying and investing in tech companies. The Zuck, Larry Page and Peter Thiel all suggest you read it. BUY NOW
"Self Reliance" by Ralph Waldo Emerson
A true classic published in 1841, Emerson urges readers to do what was then the unthinkable – trust your intuition, your common sense, your spirit and soul – rather than follow the will of the majority or the popular opinion of the masses. BUY NOW
"How To Get Rich" by Felix Dennis
Despite the click-bait-y title, this book is actually a great motivational and no B.S. guide to entrepreneurship by the founder of Maxim magazine, who made himself one of the richest people in the UK, and seems to have had a blast in the process. BUY NOW
"Ask." by Ryan Levesque
The “Ask Formula” is a way of asking questions that will help you accurately determine what your customer wants. Asked correctly, they will tell you what they want to buy, and under what conditions they will be willing to buy it. BUY NOW
"The End of Jobs" by Taylor Pearson
Pearson helps us understand the historical context of the 20th century job model in it's sunset years. Entrepreneurship is now dramatically more accessible, profitable, and safe, while traditional jobs become increasingly risky and financially challenging. BUY NOW
"Rise of the Youpreneur" by Chris Ducker
My friend and mentor Chris Ducker coined the term “Youpreneur” in 2014; one who builds a sustainable business from the foundation of their experience, interests, and personality. This book is a treasure chest of value bombs. BUY NOW
“Real Artists Don't Starve” by Jeff Goins
For years the myth of the starving artist has stifled the pursuits of creative people. Jeff dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is really a competitive advantage. BUY NOW
“Dot Com Secrets” by Russell Brunson
If you are currently struggling with converting traffic on your website, this is the book for you. Brunson gives you the marketing funnels and sales scripts you need to be able to turn on a flood of new leads for your business. BUY NOW
“Steal Like an Artist” by Austin Kleon
You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age. BUY NOW
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi
A fantastic book that teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives. BUY NOW
“The Modern Web Design Process” by Webflow
Great website design isn't just about aesthetics, buttons and navigation. It has to align with and drive an overarching strategy. This free online ebook outlines this process so designers and entrepreneurs alike can utilize it to benefit their brands. BUY NOW
“7 Rules You Were Born to Break” by Rick Lewis
Rick is a friend and client who has written a brilliant exploration of 7 rules we unconsciously obey and the power of breaking them. The secrets of a professional misbehaviour who turned his passion for mischief into a career as an internationally renowned entertainer. BUY NOW
“See You At The Top” by Zig Ziglar
An oldie, but a goodie. 1.6 million copies sold in hardcover. Zig Ziglar was an icon and See You at the Top is an American classic. This 25th anniversary edition stresses the importance of honesty, loyalty, faith, integrity, and strong personal character. BUY NOW
“Shift Ahead” by Allen Adamson and Joel Steckel
How do some businesses recognize the right moment to shift, and others, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. BUY NOW
“Expert Secrets” by Russell Brunson
Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… BUY NOW
“Crush It” by Gary Vaynerchuk
Gary is the outspoken, brash, personal branding oracle you either love, or love to hate. He spent years building his family's local wine shop into a national industry leader. Then he turned on a video camera and transformed his life by building his personal brand into a digital media marketing juggernaut. BUY NOW
“Art + Design” by Rex Ray
I love this guy! His work adorns my office and my home studio. To me, his work is the perfect mix of retro-futuristic mid-century decorative art and a heavy spoonful of a cerebral design. Rex Ray's work is coveted in design as well as art circles. BUY NOW
“Almost True” by Steven Bollman
A breathtaking book of photography from a life-long friend. The book explores how people bring their own ideas and interpretations to deciphering photographs. A stunning work spanning decades of travel and observation. BUY NOW
“The Edge” by Allen Adamson
My friend Allen Adamson, the ex-Managing Director of Landor Associates and top branding guru has knocked it out of the park for some of the world's biggest brands. He leverages his considerable influence to pry insights from some top C-suite folks. Great book. Plus, I designed the cover. BUY NOW
“The Art of Innovation” by Tom Kelley
This one is a real classic that I highly recommend. One of the founders of design firm IDEO takes us behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. BUY NOW
“The Brand Gap” by Marty Neumeier
The Brand Gap is the first book to present a unified theory of brand-building. This book shows how both the strategic and the creative approaches can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. BUY NOW
“Good Design Is A Tough Job” by Kirsten Dietz and Jochen Rädeker
Managing Directors of one of Germany's largest design agencies create multi award-winning graphic designs and wonder about what constitutes good design when designers don't see their profession as a job but as entertainment. BUY NOW
“Free Agent Nation” by Daniel H. Pink
The world of work is going through some seismic shifts. Job security is a thing of the past. It is estimated 45% of the workforce will be independent contractors by 2020. Are you prepared for that radical evolution? Daniel Pink's book is an eye opener to say the least. Highly recommended. BUY NOW
"How To" by Michael Bierut
The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects. BUY NOW
“Change By Design” by Tim Brown
The CEO of IDEO provides a fun and accessible introduction to the "design thinking" methodology, a human−centered approach to problem solving that helps people and organizations become more innovative and more creative. BUY NOW
"Rules of the Red Rubber Ball" by Kevin Carroll
I met Kevin early in my career and was deeply inspired. This book is a jewel. Drawing wisdom from the playgrounds of his youth, Carroll shares how to achieve maximum human potential through the power of passion and creativity. BUY NOW
“The 22 Immutable Laws Of Branding” by Al Ries and Laura Ries
This is one of my all-time favorite books in the branding sphere. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. Step-by-step instructions on how to make your product or service stand out in the marketplace. BUY NOW
“Orbiting the Giant Hairball” by Gordon MacKenzie
One of my favorite books about design within the corporate sphere. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of corporate normalcy and rise above the administrative mind-set. BUY NOW
“Imagine: How Creativity Works” by Jonah Lehrer
This one of my favorite books on creative ideation. An oldie but a goodie. Jonah Lehrer got heat for making up a quote my Bob Dylan in it. But if you can forgive him that, the book is incredibly inspiring. I couldn't stop talking about it for months. BUY NOW
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