The Mastermind Community for Established Creative Pros

BONFIRE is a hybrid mastermind, coaching and training group for established creative pros who want to accelerate their businesses, networks and personal brands.

The name ‘Bonfire’ comes from the idea that if one log is on fire, when others are placed beside it, they can’t help but ignite. Bonfire lights a fire in you to grow and succeed that's fueled by the group.

Welcome

Your Host: Philip VanDusen

Just a few years ago: I had a two page website with a lame portfolio slideshow. I'd never posted anything. No blog, articles, videos, podcasts. I knew nothing about email marketing, list building. I had zero clients.

I needed to build an agency and personal brand from scratch.

Fast forward to now: I’ve built a profitable consultancy with tons of satisfied clients. 450+ videos on YouTube with 275k subscribers, a popular podcast, 13k newsletter subscribers, lead mastermind groups, sell a Brand Strategy 101 course and am paid thousands of dollars for speaking and brand sponsorships.

In BONFIRE I'll share everything I've learned in 25+ years as a CD, VP and ECD of Design - and everything I've learned as a solopreneur since...and I never leave anyone behind.

Philip’s Mentorship + Group Coaching

  • "I highly recommend coaching with Philip. His knowledge in the creative industry is extensive and impressive. Whether it's a portfolio critique, resumé help, or career advice, he provides actionable next steps clearly and concisely."

    Dylan Harris

  • "I highly recommend Philip's coaching for your creative professional development. Incredibly articulate and genuine who knows how to navigate obstacles to point you in the right direction. 10 stars!"

    Rob Cisneros

  • "Philip has an amazing ability to boost your confidence, motivate you, and get you on track. He leverages the depth of his experience to your benefit and his warm personality makes him the perfect mentor and coach."

    Hashem Jafaar

Sound Familiar?

🔥 You have the sneaking suspicion that you could grow your business faster.

🔥 You see other people building strong personal brands, but aren’t confident about your next steps.

🔥 You need more clients and want the ability to charge higher fees.

🔥 You feel 'professionally disconnected’ and want to make more meaningful connections.

🔥 We have the solution for you...it's BONFIRE!

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Live Group Coaching

As a member of BONFIRE you get live mentorship from Philip, and his team of expert group coaches..

F.I.R.E. Milestones

A success map designed for you to gain clarity, learn your next steps and understand what to do to get there.

2x Month Zoom Calls

We connect, share wins, goals, tactics and accountability. All sessions are recorded so you can re-watch later.

Visiting Expert Trainings

Heavy hitter subject matter experts will regularly present in special tutorial “Office Hours” sessions.

Private Community

Access Bonfire 24/7 on a private platform to ask questions, get feedback, access training resources, and engage with others.

Resource Library

Extensive library of worksheets, templates, checklists, downloadable toolkits & video playlists.

Accountability Partners

Form deep relationships with other highly accomplished and committed peers.

Brand Strategy Course

Discounted Access to Philip’s signature Brand Strategy 101 course with ongoing personal support for implementation.

F.I.R.E. Milestones

The F.I.R.E. Milestones help you set goals and map the steps to achieve them.

Foundation

Establish your digital presence, showcase your work, communicate your value so you get results.

Ignition

Develop the infrastructure of your business. Building systems, processes, planning and accounting.

Reach

Build your marketing and promotion engine. Content, social media and growing personal brand authority.

Expertise

Focus on monetization, building partnerships, selling strategy. Expanding your offering and horizons.

Our Values

Community

We are better together. A group who wants to grow, personally and professionally, through inspiration, motivation and accountability.

Generosity

We share with each other. What we’re learning, what we’re trying, what’s worked and what hasn’t. We share processes, tools and resources.

Ambition

Our energy builds engaging with others on a similar journey. We learn from those a step ahead of us and encourage those who are a step behind.

Accountability

We believe in setting goals and sharing them. By doing that we gain the power to achieve them. The group adds rocket fuel to your progress.

Still Not Convinced?

In BONFIRE you'll gain clarity on what's possible, what you’re missing, and what to do next. Mentorship, community, and accountability to get you moving with confidence.

What Your Peers Are Saying…

“The group helped me cut through the BS and make my business better from the very first call. The caliber of professionals in the group, along with Philip’s unparalleled expertise, provided immediate results, changing the way I think about my business now and how I’ll build it in the future.”
— Amy McGlinn, Copywriter
“So much inspiration and support. I’ve loved connecting with like-minded creatives who have all empowered me to shoot for the moon with my business!”
— Stephanie Holt, Graphic Designer
“I discovered who I wanted to become as a designer, what I wanted to accomplish and tons of techniques and tactics that I could use to get there. I developed a new framework for making decisions that will now help me bring about the results that I actually want.”
— Kendol Mason, Agency Owner
“I got direct feedback about what I was doing from peers who aren’t as close to my business as I am. I got advice from people who have direct experience in the areas where I want to grow. It really helped propel my business forward quickly.”
— Robert Smith Agency Owner
“When I signed up...I got value - the benefits of joining an amazingly talented and diverse community of creative peers from around the globe. They brought their insight and experience to the table, offering ideas, counsel, and encouragement to me and to each other.”
— Bill Callejas, Agency Owner
“I discovered I really have to engage deeply with other people to get to new places in my work. I would have done it sooner if I’d known the massive effect it would have on my business. I didn’t realize how much I was missing.”
— Stephanie Carter, Entrepreneur

An Ever-Expanding Resource Library

Over 75 downloadable assets including: templates, worksheets, tools, checklists, playlists and brand strategy resources to make building your business easier than ever before. And the best thing is the library is growing larger every day.

Choose Your Plan

Join now and lock in this rate for as long as you remain a member.
Subscription rates may increase in the future, but yours never will.

BONFIRE: ‘Embership

$97/mo

$97/mo (quarterly SAVE 24%)
$127/mo (monthly)
$954/year (SAVE 37%)

  • Group Coaching with Philip

  • 2x/mo Zoom Group Coaching Sessions

  • 1x/mo Open Office Hours

  • 1x/mo Visiting Expert Training Session

  • Private Online Community

  • F.I.R.E. Milestones Resource Library: downloads, tools, videos, and training

  • 50% Discount on “Brand Strategy 101” course

POPULAR

BONFIRE: The Guild

$297/mo

$297/mo (monthly)
$2499/year (SAVE 30%)

  • Everything in BONFIRE "Embership" PLUS...

  • 60 min. of Private 1-on-1 Coaching/mo with Philip

  • Unlimited 1-on-1 Coaching with the BONFIRE Team Coaches

  • Private “Guild 'Embers Only” section in the community

  • Private Brand Strategy 101 Implementation coaching

BONFIRE: Mentorship

$997/mo

$5982 / 2x year

  • Everything in BONFIRE "Embership" PLUS...

  • 2x/mo Private 1-on-1 Mentorship Meetings with Philip

  • 1x/yr annual in-person coaching session followed by dinner in NYC (travel/lodging not incl.)

  • Personalized advice geared to your specific needs

  • Guidance and support to balance your work/life

  • Philip’s proven coaching framework

  • Free "Bonfire" Merch!

Testimonials

🧐 Frequently Asked Questions

  • This group is 100% online, but may include in-person IRL meet-ups in the future.

    It doesn't matter where you're located. Zoom sessions are timed primarily for EU and US participants

  • In the basic membership tier, Philip provides group coaching and mentorship.

    Individual 1-on-1 coaching may purchased separately...but honestly the "Office Hours" that come with base-level Bonfire 'embership will probably be just what you need!

    If you want to take it to the next level "BONFIRE: Mentorship" tier includes 2 hours of private 1-on-1 coaching with Philip per month, paid semi-annually. You even get an IRL meeting 1x year in New York City!

  • Sure they can come, but they’ll need their own membership account. Membership is a 'per-person' arrangement

  • You can quit at any time and you'll have access until the end of the billing period you selected when you joined, whether that's monthly, quarterly or annually. 

    But remember, if you quit and then rejoin, you'll then be paying the current subscription rate, which might be more expensive

  • Yes. After your last billing cycle ends you can quit the group and rejoin at a new billing cycle level. But the 'embership rate will reflect the current pricing tiers, which may be higher than when you first joined.

  • That’s a smart question—and one I hear often. BONFIRE isn’t just a membership; it’s a growth engine. Inside, you’ll get direct access to mentoring, peer feedback and best practices that can help you land higher-value clients, raise your rates, and stop second-guessing every business decision.

    Most members say just one idea, referral, or mindset shift more than covers their investment every month. You’ll also save hours by learning from others’ experiences instead of going it alone.

    I assure you, BONFIRE will pay for itself many times over.

  • Yes, we do! If you aren't thrilled that you joined BONFIRE and let us know within the first 7 days, we'll refund your membership subscription...but I can also pretty much guarantee that you won't want to leave!

  • Credit Cards, and Paypal are accepted. Subscriptions are auto-billed at the end of each monthly or quarterly billing period.