Client: Marie Bertrand
Category: Dermatological Skincare Brand
Scope: naming, brand Identity, packaging, brand collateral
Aliquote Skin is a dermatological skincare brand based in Calgary Canada. The celebrated skincare expert Marie Bertrand launched Aliquote Skin as the private label brand for her group of skincare medicare spas, Skin Science.
Verhaal first named the brand “Aliquote Skin”, drawing on the french word “aliquote” which means: “A portion of a total amount of a solution or suspension” which is used in chemistry and biotechnology. Next, we developed a bespoke brand identity, pattern, color palette and icon system for use across all brand touch-points. Finally, we brought the brand to life with package design that translates beautifully across a broad range of form factors.