Client: Cathryn Carruthers
Category: Executive Coach, Consultant
Scope: brand strategy, brand identity, website, marketing collateral, presentation template
Project Objectives:
Cathryn Carruthers is a premium tier executive coach serving woman executives at the C-Suite level. Cathryn needed her brand to reflect both her personal brand aesthetic as well as communicate to the bespoke service and guidance she provides her clients.
We provided Cathryn with strategic guidance to clarify her underlying message and establish a clear brand positioning. After codifying her brand we designed a brand Identity and a host of visual brand language elements to utilize across her portfolio of marketing touch-points including social media assets, a re-designed website, marketing collateral and a presentation template.
