Client: Contract Leasing Corporation
Category: Transportation Industry
Scope: brand strategy, brand identity, brand guidelines
Project Objectives:
Contract Leasing Corp. is a national B2B semi-trailer truck leasing company that provides long-term trailer leases to companies like FedEx, UPS, Kmart, Costco and Amazon. They came to us because their brand identity no longer accurately represented the industry-leading, technology-driven company they had grown to be and it badly needed a re-design. Additionally, they were marking their 30th year in business and needed an emblem to display in conjunction with their logo to celebrate that milestone.
