Client: GE / Honda
Category: Executive Jet Engines
Scope: brand strategy, brand identity, brand collateral
Project Objectives:
Honda was planning to launch the “iPhone” of executive jet airplanes - the only challenge was that the aeronautics industry is heavily regulated by the FAA and getting approval for a new airplane engine can take decades. So Honda formed a strategic alliance with GE, one of the best jet engine manufacturers in the world, to expedite the process of development and approval. The goal of the project was to brand the new entity in a manner that reflected the innovative spirit and premium status of both partners in the venture.