Client: Next Vacay
Category: Discount Travel Services
Scope: brand strategy, brand identity, brand guidelines, user research, business consulting
Project Objectives:
In 4 short years Next Vacay came to dominate the category of unbelievable flight deals delivering their service via email subscription. But Next Vacay’s brand design was a mess. Their brand ecosystem was extremely inconsistent across multiple platforms and they had no clear brand strategy. So, Verhaal started with the basics, establishing a rock solid brand positioning, a striking brand identity system and a crystal clear customer avatar that was validated through both qualitative and quantitative user research.
