Blue minimalist logo with a raven in flight above the word 'RAVEN'.

Client: Raven Careers
Category: Pilot Career Consulting and Education
Scope: Brand Strategy, Brand Voice, Brand Identity, Brand Visualization, Brand Guidelines
Project Objectives: Develop the brand strategy, brand voice and brand identity for Raven Career Development to position them as the premier pilot interview preparation and consulting service company. Raven provides pilots with a personalized career development plan to find their dream aviation job and has has helped hundreds of pilots and aviation professionals across all disciplines of aviation including corporate, charter, airline, and military segments.

Two pilots in an airplane cockpit, with the word "Raven" and a bird logo overlay.
Corporate stationery set including letterhead, business cards, envelopes, pencil, and pen with "Raven" branding and logo.
3D "Raven" logo with bird silhouette on wall
Collage with blue Tesla car, starry night painting, blue pillow, modern architecture, watch, sneaker, yellow and blue art, and polka dot shirt.
Business and travel icons including networking, flight, finance, briefcase, globe, customer service, messaging, businessperson, plane departure, letter, and trophy.
Collage with airplane, pilots in cockpits, cyclists, and sunny sky on yellow background.
Image of a laptop displaying the Raven Careers website with a pilot in a cockpit. The caption "Give your future wings" is visible with learn more and contact us buttons. The website menu and contact info are at the top.
Computer monitor displaying a presentation slide about interview preparation. The slide features an image of a business person with a suitcase and a bullet-point list. The screen's border includes the brand name 'Raven.' The background is blue.
Hand holding smartphone displaying Raven email newsletter on blue background.
Laptop displaying a career development Facebook page named Raven Career Development, featuring a smiling pilot in sunglasses with text "Give your future wings" and contact information on a yellow background.