Client: Stephanie Carter
Category: Women’s Lifestyle Brand
Scope: business concept consulting, competitive research, brand strategy, qualitative user research, naming, brand identity, brand collateral
Project Objectives:
After an illustrious career as an executive in private equity, Stephanie Carter had a vision. She wanted to create a lifestyle/media brand to inspire, encourage and validate 50+ year-old women who are moving into a new phase of life. Unlike traditional age-centric brands, The Verse provides the catalysts and game plans to empower women to change, grow and age boldly. The brand provides women with the information, media, products, experiences, community, expert voices and perspectives that they are seeking to make the most of “next chapter”.