Scope: competitive audit, brand strategy, naming, brand identity, brand collateral, pitch deck template
Category: Medical-grade Wearable Sensors
Verisense is a division of Shimmer Sensing, a designer and manufacturer of medical-grade wearable sensors. Verisense sensors track human vital signs in real time relaying data that is critical to medical trials to the cloud for analysis.
Shimmer came to us with a host of challenges. They needed to understand the competitive landscape, and develop the brand strategy, name, brand identity and visual ecosystem for their industry-defining wearable medical sensor line. We started with an extensive competitive audit and stakeholder interviews. Next, we guided the Shimmer executive team through a brand strategy workshop to codify the tenets of the brand. Finally we named the brand, developed the brand identity and executed a full suite of marketing materials.