Client: XP Agency
Category: Events Production Agency
Scope: brand strategy, brand identity
XP Agency is a premium-level events production agency that serves large corporations when they need to produce jaw-droopingly cool public facing events.
Agencies have a very hard time gaining the perspective they need to brand themselves, which is why when the XP needed to re-brand themselves they came to Verhaal. We helped the two founding principals of XP to codify their brand strategy and develop a brand identity that would communicate the creativity, expertise and theatrical power they bring to their work for their clients in the Fortune 500.