Your Business and the Cricket Effect

There’s a cricket in my basement.

He's been doing a lot of singing lately. 

I’ve named him “Tex.”

Why Tex? 

Because he reminds me of a lone cowboy singing on a dark, empty prairie. 

Down in the basement, there are no other crickets to keep him company. So, it’s likely he thinks he’s singing to no one. 

But what Tex doesn’t realize is that everyone upstairs can hear him.

Me, my wife, our dog, even the cat. His chirping drifts up the stairs and fills the house. 

And you know what? It makes us smile. 

Tex, doing his thing down there in the dark, has no clue that his little songs brighten our days and nights. 

He’s having an impact on us, even though he thinks he’s just singing into the void.

Sometimes I've felt like Tex. I wonder whose life I am affecting with all the content I do.

But then, just this week someone alerted me to a post on LinkedIn because a woman, Haley D. included me in a video she did called "3 YouTube Videos That Helped Me become a Creative Business Owner".

She'd seen my video called "How To Be More Confident" and said it really helped her.

(Turns out she has 626k subscribers on YouTube! I'd love to think I had something to do with that!)

This bit of a humble-brag illustrates my point perfectly.

I had no idea who Haley D. was. Never met her.

But I now know I've made a difference in her life. 

As a creative professional, you might feel like Tex sometimes, too. 

You put your work out there, your designs, your case studies, writing, podcasts, maybe even videos - and it can feel like you’re singing to no one.

But people are listening. 

Even when you don’t realize it. 

Your audience is out there, and your content is resonating. 

You might not always get feedback, but you’re making an impact.

So, like Tex, just keep singing. Put your content out into the world without worrying about who's tuning in. 

Share your expertise, build your personal brand, and let your voice be heard. 

It might feel like you’re alone in the basement, but trust me - your song is reaching people. 

And it’s making a difference.

You may just not know it yet.