How to Find a Job in the Creative Industry (Even in a Tough Market)

Let’s face it - the job market right now is no cakewalk. Especially if you’re a mid-to-late career creative professional, it can feel like your years of experience are somehow working against you.

Whether you’re a graphic designer, marketer, copywriter, video editor, or some creative hybrid of them all, landing that next job (or freelance gig) can feel like pushing a boulder uphill.

But here’s the truth: it’s not hopeless. You just need to shift your approach. In this post, I’ll walk you through 5 powerful strategies that have helped me - and the creative professionals I mentor - stand out and succeed in this crazy, evolving industry.

Let’s dive in.

1. Tailor Your Resume to the Role

Most resumes I see? Generic. One-size-fits-all. And unfortunately, that doesn’t fly anymore.

If you're applying online, your resume is likely being scanned by an ATS (Applicant Tracking System) before a human ever sees it. If you’re not using the keywords and phrasing from the job description itself, you may not even make the first cut.

Here’s what to do:

• Google “ATS resume formatting” and follow those guidelines to the letter.

• Pull keywords directly from the job listing and include them naturally in your resume.

• Focus on results: Did you increase engagement by 25%? Reduce project timelines by 40%? Say it.

• And if you’re applying for a senior role, elevate your language. Talk about leadership, strategy, cross-functional collaboration, and outcomes.

This isn’t about bragging. It’s about making sure the hiring manager can quickly see your value.

2. Optimize Your LinkedIn Like a Pro Portfolio

Most creatives treat LinkedIn like a glorified digital Rolodex. But it’s actually one of the most powerful marketing tools you have.

Here’s where to focus:

• Headline (the line under your name): Use all 220 characters. Stack relevant titles and specialties so you’re searchable (this is heavily indexed by LinkedIn’s algorithm).

• Banner image: Think of it as your personal billboard. Showcase your work, promote your website, or include a call-to-action.

• About section: You get 2,000 characters-use them. Make the first 2–3 lines so compelling that people click “See More.” Tell a story that shows who you are, what you do, and what problems you solve.

I break this all down in detail in my YouTube video, LinkedIn Power Tips – How To Build an Incredible Profile and Get More Clients. (Link’s in the description if you’re watching the video, or on my site.)

Bottom line: LinkedIn is a living, breathing portfolio. Use it.

3. Connect Directly With Hiring Managers

Yes, cold outreach can feel awkward - but when done right, it works.

Use tools like Apollo or LinkedIn Sales Navigator to find decision-makers: creative directors, marketing VPs, agency owners, etc. Then send a personalized message (not a bland template).

Mention why you admire their work, what value you bring, and how you’d love to connect. No hard sell. Just be genuine.

And if this job hunt is starting to feel isolating? You're not alone.

That's one reason I created BONFIRE, my mastermind community for creative pros. It’s where we share strategies, navigate job transitions, and give each other the kind of feedback and support that actually moves careers forward.

If that sounds like something you need, check out philipvandusen.com/BONFIRE. We'd love to have you around the fire.

4. Build Your Network (For Real)

When I was trying to break into the apparel industry, I didn’t just blast resumes. I talked to people. A lot of people.

Go to local meetups. Join AIGA. Attend online webinars. Go to actual trade shows and IRL industry conferences. Comment thoughtfully on LinkedIn posts. DM people you admire.

The key? Make it about them first. Ask questions. Share insights. Don’t just “like”-engage.

Opportunities in the creative world often come from conversations, not job boards. Be visible. Be curious. And be helpful.

5. Practice the Interview - Like It’s a Presentation

You finally land the interview - congrats! But don’t wing it.

Prep your stories:

• Where did you solve a complex design or branding challenge?

• When did you lead a team or influence business strategy?

• How did your work directly impact a brand’s visibility or growth?

And when walking through your portfolio, don’t just explain how it looks. Talk about:

• The goal behind each project

• The audience you were targeting

• The business context and competitive landscape

That’s the kind of strategic thinking that makes hiring managers lean in.

Also - do your homework. Read up on the company, their latest product launches, their tone of voice, and culture. If you walk into an interview not knowing who you’re talking to, you’re sunk before you start.

Quick Recap:

• Tailor your resume: Use keywords, quantify wins, and aim for clarity over creativity.

• Optimize LinkedIn: Treat it like a portfolio, not a placeholder.

• Connect with hiring managers: Personal outreach beats blind applications every time.

• Build your network: Show up. Online and IRL.

• Crush the interview: Tell compelling stories that align creative thinking with business goals.

If you’re feeling stuck or discouraged, I get it. It’s easy to feel like the deck is stacked against you - especially with all the noise about AI, automation, and shrinking job markets.

But here’s the truth: You’re still needed. Your creativity, your experience, your voice - they matter.

What doesn’t work anymore is waiting passively for opportunity to knock.

Take control. Get strategic. And surround yourself with others doing the same.

And if you’re looking for that kind of support system, check out BONFIRE🔥. It’s a crew of driven creatives committed to helping each other grow.

Stay focused. Stay visible. Stay creative.