CONTENT SPONSORSHIP
The Philip VanDusen YouTube channel is one of the world's leading channels for branding, design, marketing and business advice with over 300k+ passionate subscribers.
A 25+ year design industry veteran, Philip is deeply knowledgeable and articulate. His videos are regularly utilized by university professors in classroom settings - so frequently 1 “view” often represents exposure to a classroom of 50 students.
Read on for important marketing metrics and considerations to help you make the best sponsorship decision for your business.
Join Our Growing List of Sponsorship Partners
AUDIENCE DETAILS
AUDIENCE DEMOGRAPHICS
The majority of our viewers fall into the 18-44 year range with a heavier concentration between 25-34.
The gender mix is aligned with most branding and marketing channels, with roughly 2/3rd male viewers and 1/3 female.
AUDIENCE GEOGRAPHICS
Our viewership is dominated by an English speaking demographic.
Most views originate in the United States, followed by India, then the UK, Canada and the Philippines.
Many of our previous sponsors have targeted mainly US customers, with some also offering products or services in the EU.
AUDIENCE PSYCHOGRAPHICS
Our audience is interested in branding, design, marketing and entrepreneurship. This includes topics on strategy, business development, trends, content marketing, social media, email, and more.
Other channels our audience watches include: The Futur, Satori Graphics, Will Paterson, Flux, Jesse Showalter and other design and branding related channels.
ENGAGEMENT
Your Sponsorship Reaches Far Beyond YouTube
All of Philip’s sponsored YouTube videos are cross-posted in the Brand Design Masters private Facebook group that provides it additional exposure to 8,500+ creative professionals, entrepreneurs and SMB’s.
All sponsorships are also cross-posted to Philip’s LinkedIn, where he is listed as a LinkedIn TOP VOICE, where it will be seen by his 14,400+ followers and 5,000+ connections.
Having served as VP of Design at Old Navy and Pepsico and ECD at Landor Associates, Philip’s LinkedIn network includes hundreds of senior and C-Suite creative executives at Fortune 500 companies.
Optimal Placement
HIGHEST CONVERTING VIDEO SPONSORSHIP PLACEMENT
One of the most important factors is where to put your sponsorship call-out in the video.
A study performed by video marketing company Wistia found that the best place for a mention was in the videos mid-point.
"Mid-rolls had an average conversion rate of 16.95%, compared with a post-roll conversion rate of 10.98%. Calls to Action at the beginning fared poorly, with an average conversion rate of just 3.15%." - Wistia
Results + ROI
Let's talk results. So what can you expect?
We have been publishing on YouTube for over 6 years. In that time we’ve found it's impossible to predict with any level of certainty how any specific video will perform or how the ever-evolving algorithm will affect it. Therefore we do not offer paid-per-viewcount sponsorships.
Some videos get thousands of views, others tens of thousands, some hundreds of thousands. Philip’s 2018 Graphic Design Trends video is now at 1.2 million views and still gets thousands of views every week.
The most critical thing to note is that views don't stop a week after posting your video. We create "evergreen" videos that continue to rank in search and get views for months and years to come.
ARE WE A MATCH?
The single most important factor for us in accepting a sponsor is ensuring a good market fit.
We only accept sponsorships from brands that we firmly believe will be welcomed by our viewers.
This helps us create videos we feel confident about, that enhance our credibility and ensures you reach a warm audience, making the most of your investment in a sponsored video.
YouTube Sponsorship Levels
SHOUT-OUT
$2000*(basic)
30-60 Sec. Brand Integration
30-60 sec. verbal brand integration
Takes place in the first half of the video
Show logo and offer unscripted endorsement
Guide viewers to a link in the description box and mention it during shout-out
SHOUT-OUT BUNDLE
$4000*(basic)
3 X 30-60 Sec. Brand Integrations
MOST POPULAR
30-60 sec. verbal brand integration on 3 separate videos
Takes place in the first half of the video
Show logo and offer unscripted endorsement
Guide viewers to a link in the description box and mention it during shout-out
DEDICATED VIDEO
Starting at $6000*(basic)
Dedicated customized video
On average, 6-8 minutes,
show logo, highlight product/service/businessGuide viewers to a link in the description box and mention it in the video
Provide other relevant marketing and business advice and tips
Republishing rights, exclusivity, package deals, etc. to be negotiated
*Please note: “Basic” Fees do not include script review, video approval, video topic input, or specific publishing dates. Fees to provide creative involvement are quoted on request.
Podcast Sponsorship Levels
PRE-ROLL AD SPOT
$500
1 X 30 SECOND MENTION
1 - 30 second endorsement
Takes place at the beginning of the episode immediately after the announcer/musical intro
Directs listener to the sponsors URL, product or service of choice
4 PODCAST SPOTS
$2000
4 x 30 SECOND MENTIONS
4 X 30 second endorsements
Takes place mid-podcast
Directs listener to the sponsors URL, product or service of choice
10 PODCAST SPOTS
$4000
10 x 30 SECOND MENTIONS
MOST POPULAR
10 X 30 second endorsements
Takes place mid-podcast
Directs listener to the sponsors URL, product or service of choice
What’s Next?
To get started, send an email via our Contact Page to let us know your preferred sponsorship option. Please provide details on your business and promotion so we can evaluate our partnership.
We look forward to working with you soon!
*** IMPORTANT NOTE ***
We DO NOT accept affiliate-only sponsorships.
We DO NOT accept view-count based, or hybrid sponsorships.
ONLY purely fee-based sponsorships will be considered.