Client: Procter & Gamble
Category: Consumer Goods
Scope: brand identity, brand guidelines, brand ecosystem
Project Objectives:
Procter and Gamble was looking to refresh their iconic brand identity and inject a sense of energy and life they felt was missing. By revisiting the design of the identity’s ampersand we brought it to life with an ever-evolving graphic pattern creating a spirited and fun execution that reflected the human-focused ethos of the company.