How to Get Your Content Recommended by ChatGPT and AI Tools
Let me ask you something:
Are you creating content and wondering why it’s not gaining more traction?
Do you ever feel like you’re shouting into the void - posting great videos, blog posts, or podcasts - but barely making a dent in visibility?
Well, here’s a bit of good news: there's a whole new content discovery engine emerging. And it’s not YouTube. It’s not Google.
It’s AI.
Yep - ChatGPT, Gemini, Claude, and other AI models are fast becoming one of the most powerful discovery engines for content creators. These tools are changing how people find things online, and if you understand how they work, they can become your greatest marketing ally.
Let me tell you how I found this out...
The Moment That Blew My Mind
I got a message from a guy in India who told me something wild. He said he’d never heard of me before - until he asked ChatGPT for “the best video on how to increase brand visibility when you are not a market leader.”
Guess what video ChatGPT recommended?
Mine.
Not a list. Not a bunch of options. Just one video.
Now I’ve been doing SEO for years. I know how to optimize YouTube content. But this was different. ChatGPT isn’t serving up links the way Google does. It’s curating. It’s recommending. And that’s a game-changer.
Welcome to the AI Recommendation Revolution
AI tools aren’t built like search engines. They don’t rank by backlinks or stuffing keywords. Instead, they’re looking for relevance, authority, and trustworthiness.
So if your content is clearly answering a user’s question in a helpful, high-quality way - AI takes notice.
And if your name and your work are showing up consistently across platforms? Even better. That’s digital authority in action.
This is what I call the AI Recommendation Revolution - and it's something every smart content creator needs to be paying attention to.
Why AI Recommendations Matter So Much Right Now
Here’s the big idea: AI tools like ChatGPT are problem-solving engines. They exist to help people get clear, accurate, fast answers.
So if you’re creating helpful, educational content (which, let’s be honest, most of us are), these AI tools are designed to love you - but only if they can actually find and understand your work.
And when they do? That recommendation is golden. It’s more than just a link - it’s an implicit endorsement. One or two suggestions, not twenty.
Less competition. More visibility. Higher trust.
How to Optimize Your Content to Get Recommended by AI
Let’s break this down into eight clear steps:
1. Create High-Quality, Evergreen Content
AI doesn’t care about clickbait or viral trends. It cares about content that lasts - stuff that will still be relevant a year or two from now.
Tip: Avoid using years in your titles unless timeliness is essential. “Branding Trends for 2023” has a shelf life. “How to Build a Personal Brand” does not.
2. Optimize Metadata and Descriptions
Think titles, descriptions, tags. Use natural language that mirrors how people ask questions. For example:
“How to grow your personal brand when no one knows you yet.”
Make your descriptions detailed and thoughtful - summarize your video, include keywords organically, and avoid spammy stuffing.
3. Use Transcripts and Captions
AI tools love text. Closed captions, cleaned-up transcripts, and even posting the transcript in your blog or description can make your content easier to understand - and recommend.
4. Pair Videos with Blog Posts
Text is still king in AI-land. Pair your videos with blog articles, summaries, or even LinkedIn posts. It increases the surface area of your content and helps AI see you as an expert worth surfacing.
5. Be Everywhere: Build Cross-Platform Authority
The more places you show up - podcasts, blogs, YouTube, social media - the more credible you look to AI tools. Ask podcast hosts to link to your content. Comment in relevant threads. Publish across platforms. It adds up.
6. Match User Intent
Think about what your audience is really searching for. What pain points are they typing into search bars? What questions are they asking AI?
Create content that answers those questions, clearly and directly.
7. Use AI to Discover What to Create
This is the meta part: use ChatGPT to find out what questions people are asking in your niche. Tools like “Answer the Public” are great, too.
Then, make videos or articles that answer those exact questions. It’s like SEO, but for the future.
8. Keep People Watching
AI tools track user satisfaction through engagement signals. So:
Hook them fast.
Deliver value quickly.
Use CTAs that spark likes, shares, and comments.
The better your content performs with actual humans, the more likely it is to get the AI thumbs-up.
In today’s rapidly evolving content landscape, understanding how AI tools like ChatGPT surface and recommend content is more than a neat trick - it’s becoming essential strategy. As creators, marketers, and creative professionals, we need to adapt to how discovery works now, not just how it used to work.
This article broke down practical, doable steps you can take to increase your chances of being recommended by AI tools - not by hacking algorithms, but by doubling down on value, clarity, and authority.
Whether you’re trying to grow your personal brand, attract clients, or simply get your ideas in front of the right people, optimizing for AI discoverability is a smart, future-proof move.
Think of this not as a trend, but a shift in the rules of visibility - and now you know how to play the game.
