Personal Branding Power Tips

Today we’re diving deep into a topic that I know is important to so many creative pros and entrepreneurs: personal branding. 

But this isn’t the same conversation we’ve been having for the last decade. Today, I want to introduce you to what I call Personal Branding 2.0 — an ADVANCED look at how personal branding has evolved and how YOU, as a creative professional, can build a brand that opens doors, attracts opportunities, and future-proofs your career.

Whether you’re running your own branding or design agency or working as an in-house designer, this is for you. Personal branding isn’t just a “nice to have” anymore. It’s a career insurance policy and a gateway to influence. 

So, let’s talk about what’s changed, what’s working now, and most more specifically, 5 WAYS you can TAKE ACTION to build your brand in innovative ways.

1. Leveraging New Platforms and Formats

The first big change in personal branding is the way we use platforms and content formats to build our presence. A few years ago, having a polished portfolio, a LinkedIn profile, and maybe some work on Behance was enough. Not anymore.

Let’s start with short-form video. Platforms like TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn have made short videos a huge tool for personal branding. Why? Because they showcase not just your work but your personality, your thought process, and your values — quickly and authentically. They make you a real human being - not just a "profile".

Tactical tip:

Here’s a simple way to start. Create a short video series where you share quick insights into your creative process. For example, “3 Mistakes Brands Make When Designing a Logo” or “Behind-the-Scenes of My Client Project.” Keep it real. Show your face, be conversational, and don’t overthink it.

Now, the MINDSET SHIFT here is key. A lot of us grew up in an industry where everything had to be perfect before it was shared. But today, audiences connect more with authenticity than perfection. Don’t be afraid to show what I like to call "the messy middle" or even share failures — because that’s relatable.

Another shift is the rise of multi-channel micro-presences. This means spreading your presence beyond just LinkedIn or Instagram into niche platforms. Think Substack for thought leadership, Dribbble for visual experiments, or even Clubhouse if you want to participate in live discussions.

Why is this new? It's because audiences are fragmented now. Being active in multiple smaller spaces builds touch-points with different communities while helping you stand out.

Pro tip: Cross-link your content between platforms. For example, turn a LinkedIn post into a Substack article or a video snippet.

2. Owning Your Narrative: Personal Branding as Storytelling

Next, let’s talk about one of my favorite concepts: storytelling. Personal Branding 2.0 is about telling stories, not just sharing “what you do.”

We’ve all heard of the elevator pitch, right? “Hi, I’m Jane, and I’m a designer specializing in XYZ.” But here’s the thing: a pitch alone isn’t enough anymore. People want a connection. Your brand story needs to be multi-layered and human.

Tactical tip: Break your brand story into three parts:

1. Your Journey — Share the moments that shaped who you are as a professional. Maybe you struggled to find your first design job or took a big risk that paid off.

2. Your Mission — What drives you? Why do you do what you do? This is where your values come in.

3. Your Vision — Where are you headed? How can you help clients or companies achieve their goals?

When you share your story, don’t be afraid to weave in challenges and pivots. Vulnerability builds trust.

Want to know one "power tool" for storytelling? Case studies. I don’t mean just showing the “before” and “after” of a project. I mean diving into your thought process, the challenges you faced, and how you solved problems creatively. Case studies position you as a thinker, not just a designer.

Pro mindset shift: Start viewing case studies as personal brand assets — not just client deliverables.

3. Building Influence Through Community and Collaboration

Here’s where it gets really interesting: Personal branding is no longer a SOLO sport. It’s about COMMUNITY AND COLLABORATION.

Let’s start with community. One of the most underrated ways to build your brand is to establish yourself as a RESOURCE AND CONNECTOR. This could mean hosting small virtual workshops, moderating panels, or simply sharing resources that help other creatives succeed.

Why does this work? Because when you position yourself as someone who gives, you naturally attract people who want to work with you.

Tactical tip:

Find a way to help your community — whether that’s your peers, clients, or industry professionals. Maybe you create a resource library for other designers or host a monthly Zoom Q&A. Whatever it is, be consistent.

Another advanced strategy is COLLABORATIVE CONTENT CREATION. Partnering with other creative pros, influencers, or even small brands can expand your reach like nothing else can.

For example, co-host a YouTube video, run an Instagram Live together, or create joint content like a “collab series” on LinkedIn. Collaboration not only gets you in front of a new audience but also adds credibility to your brand.

The MINDSET SHIFT here is to stop seeing others as COMPETITORS. Instead, think of them as ALLIES in growing together.

4. Embracing Emerging Tech in Personal Branding

Now let’s talk about the tools that are helping us do this better, faster, and smarter. Emerging technology — particularly AI and automation — has opened up brand-building opportunities we couldn’t have imagined a few years ago.

First up: AI TOOLS. AI isn’t just for automating tasks. It can be a powerful asset in maintaining brand consistency and creating content quickly.

Tactical Tip:

Use AI tools like ChatGPT to generate ideas for blog posts, scripts, or captions. Tools like Canva AI or Adobe Firefly can help you design assets FAST that fit your visual brand. 

If you’re creating video content, tools like Descript, CapCut or Runway can streamline editing, transcriptions, and even visual effects.

The MINDSET SHIFT here is to see AI as a creative partner, and not to FEAR that it's replacing your skills. The human touch is still critical. AI is just a new tool that gives you leverage.

Next, let’s talk about AUTOMATION FOR BRAND VISIBILITY. Scheduling tools and content repurposing platforms have come a long way. Today’s tools don’t just automate posts — they optimize them based on audience behavior.

Tactical tip:

Use platforms like Buffer, Later, or Hootsuite to create automated posting schedules for social media. Then take it a step further with tools like Missinglettr or Metricool, which analyze your most successful content and help you repurpose it into new formats. A single LinkedIn post can become an email, a video outline, or a series of 'threads'.

The MINDSET SHIFT here is to think of automation as a MULTIPLIER for your effort. The less time you spend on repetitive tasks, the more you can focus on creating impactful content and building relationships.

5. Mindset Shifts for Personal Branding 2.0

The last thing I want to cover is the mindset you need to make these advanced strategies work. Personal Branding 2.0 requires you to think bigger about your work and your impact.

The first mindset shift is to move from a “PORTFOLIO” mindset to a “LEGACY” mindset. Your personal brand isn’t just about the work you’ve done — it’s about the IMPACT you’ve made - and are making.

Tactical Tip:

Start showcasing the results of your work, not just the deliverables. Did a rebrand increase a client’s revenue? Did your design improve user experience? Highlight that.

The second MINDSET SHIFT is about RESILIANCE. Let’s face it — industries are changing fast. Personal branding is your career insurance policy. It gives you visibility, adaptability, and leverage when things shift.

To do this, you need to know your unique strengths and messaging so you can pivot when needed.

If you’re ready to go deeper into building a resilient, advanced personal brand, I want to invite you to join my BONFIRE mastermind community. It’s a space for creative pros like you to get support, strategies, and accountability as you grow your career and personal brand. Just go to philipvandusen.com/bonfire if you want to check it out.

Remember:

Personal branding isn’t just about getting noticed or vanity metrics — it’s about building a career and a reputation you’re proud of.

The Best LinkedIn Video Strategy for Small Business

Have you ever felt like you’re ignoring LinkedIn in your video marketing strategy?

I get it—when most of us think about video marketing, we picture Instagram Reels, TikTok, or maybe YouTube Shorts.

LinkedIn doesn’t always get the love it deserves, but it’s a hidden gem, especially if you want to connect with professionals, build real business relationships and actually get clients...

I'm going to give you 7 STEPS on exactly how to use LinkedIn video to attract your ideal audience. I’ll break it down and by the end, you’ll know how to create content that actually WORKS FOR YOU, no matter what kind of business or brand you’re building.

Let’s jump in.

Step 1: Understand LinkedIn’s Video Formats

Okay, so first things first—you’ve got to understand the different types of videos LinkedIn supports. LinkedIn isn’t a one-size-fits-all platform, and each video format serves a different purpose. So, let’s talk about your options.

Feed Videos. These are the OG's of LinkedIn video. Feed videos are your classic posts that show up in your network’s feed. They’re versatile, too—you can post them on your personal profile or a company page. They can be up to 10 minutes long, and LinkedIn supports horizontal, vertical, or square orientations. So, you’ve got a lot of flexibility.

One thing I love about feed videos is that they don’t just vanish into the ether. Once you post them, they’re stored under the video tab in your activity section. That means people can go back and find them later, which is perfect if you’re building a library of valuable content.

Next up, we’ve got LinkedIn’s SHORT VIDEOS. These are newer and designed for quick, high-impact messaging. The sweet spot here is between 45 seconds and 2 minutes.

Now, these are best in vertical format—think smartphone-friendly. And here’s a little tip: since these videos autoplay silently in the feed, you’ve got to grab attention visually. Use captions, bold text, or even a quick headline at the top to draw people in.

Finally, there’s LINKEDIN LIVE. The livestream format on LinkedIn is SO underutilized, but it’s a powerhouse if you want to build deeper relationships with your audience. The audiences tend to be smaller on LinkedIn, but the engagement that actually results in an action being taken is much higher than some other platforms.

With live video, you can engage in real time, answer questions, and even funnel viewers into your email list or consultations.

The great thing is that after the event, the video doesn’t just disappear. It lives on in the Events tab under your activity section.

And here’s a PRO TIP: Some marketers like to trim the replay to just the first few seconds to keep it exclusive for live attendees, but others keep the entire event accessible for long-term value. You can experiment and see what works for you.

Step 2: Start Small with Short Videos

So now you know the formats—where do you start? If you’re new to LinkedIn video, start small. Here's my advice: Create 10 short videos.

Why short videos? Because they’re quick to produce and perfect for testing different ideas to see what resonates with your audience.

There’s only one exception: if your content requires a lot of technical detail—like screen shares or tutorials—you might want to go straight to feed videos. Those are much better suited for that kind of content.

Step 3: How to Decide What Your Video Topics Should Be

One of the biggest challenges I hear from people is, “What should my videos be about?” And honestly, this is where most people get stuck. They overthink it. So, let me help you simplify this process.

First, think about the questions you get asked all the time by your clients, colleagues, or network. What are the most common issues people in your audience face? Those questions are gold because they show you exactly what your audience wants to know. Answering them in your videos is an easy win.

Next, consider what makes you an expert. What’s something you know inside and out that your audience might struggle with? Maybe it’s a specific skill, like project management, or an industry trend you’ve been tracking. Share that knowledge in a way that’s actionable—something people can apply right away.

Another great way to pick topics is to think about what’s happening in your industry or niche right now. "News" basically - time-sensitive info. Are there any big changes, challenges, or opportunities? For example, if you’re in marketing, you might talk about how AI is transforming content creation. If you’re in design, maybe it’s about the latest UX trends.

And here’s a PRO TIP: Don’t be afraid to get personal. Some of the best LinkedIn videos come from sharing your own experiences. It could be a lesson you learned the hard way, a success story, or even a failure you grew from. People connect with stories, so don’t underestimate the power of being a little vulnerable.

BUT not A LOT vulnerable! LinkedIn is still a more business-like platforms than others.

Last, remember that not every video has to be groundbreaking. Sometimes, the basics are what people really need. A simple “how-to” video or a quick tip can perform just as well—if not better—than a deep dive.

Step 4: Use the "Hamburger Method" to Plan Your Content

Let’s talk about strategy. When it comes to LinkedIn video, I recommend what I like to call the “Hamburger Method.” It’s simple, effective, and keeps your content fresh without feeling repetitive or too salesy.

Here’s how it works:

1. Top Bun: Start with a video that’s relevant to your audience but not directly tied to your business. For example, if you’re a marketing strategist, you could create a video about creator burnout. This kind of content helps you connect with your audience on a personal level.

2. The Patty: Next, go for the 'MEAT'—a video that directly relates to your product or service. For example, you could follow up with a video on how to grow your email list using LinkedIn newsletters.

3. Bottom Bun: Finally, wrap it up with another indirectly related but valuable video. Maybe you address a challenge your audience faces, like how to generate inbound leads without relying on referrals.

The beauty of this approach is that it balances VALUE with PROMOTION. You’re not overwhelming your audience with sales pitches, but you’re also not leaving your business goals on the table.

Step 5: Tailor Your Content to Your Brand

Let’s be real—your video content strategy depends on who you are and what you’re trying to achieve. A personal brand will approach this differently than a company page. So, let me give you a few ideas tailored to different scenarios.

For PERSONAL BRANDS, you might focus on showcasing your expertise and personality. Think direct-to-camera videos, behind-the-scenes looks, or live Q&A sessions.

If you’re managing a company page, your focus could shift to team spotlights, product demos, or event coverage. And if you’re camera-shy, don’t worry—you can still share tutorials, customer success stories, or highlights from your company culture.

Step 6: Don’t Skip the Text

Here’s something that might surprise you: longer text descriptions actually help video performance on LinkedIn. I know, it sounds counterintuitive, but hear me out.

Take the time to transcribe your video into your post description. Format it nicely with short paragraphs, headers, or even bullet points to make it easy to read. This not only helps with accessibility but also gives context to people who might not have time to watch the full video.

You do have to be aware on the word count limitations on LinkedIn posts though. So depending on the length pf the video, the whole transcript might not actually FIT in the post description. But in that case just post a 'excerpt' and encourage readers to watch 'the video for the full story'.

Step 7: Track Your Success

Finally, let’s talk metrics. Each LinkedIn video type has its own success benchmarks. FEED VIDEOS are great for sparking discussions and attracting connection requests. SHORT VIDEOS are perfect for driving profile visits. And for LIVE VIDEOS, monitor conversion rates, like email sign-ups or direct inquiries.

On the whole, keep an eye on your profile visits, connection requests, and direct messages. These are often the clearest signs that your videos are working for you.

OK so let's do a quick review:

1. Understand LinkedIn's video formats

2. Start Small with Short Videos

3. How to Decide What Your Video Topics Should Be

4. Use the "Hamburger Method" to Plan Your Content

5. Tailor Your Content to Your Brand

6. Don’t Skip the Text

7. Track Your Success

That's it! A step-by-step guide to mastering LinkedIn video.

Remember, you don’t need to tackle everything at once. Start small, experiment, and build on what works.

LinkedIn might not be the trendiest video platform out there, but it’s a goldmine for connecting with professionals and growing your business.

What Do Tater Tots and Content Marketing Have In Common?

Back in the 1950s, two brothers, Golden and Francis Nephi Grigg, were cranking out french fries at their Ore-Ida potato plant.

Business was booming, but there was one problem.

After making the fries, they had mountains of potato scraps left over. 

At first, they sold the scraps to farmers as pig feed, but that wasn’t exactly a goldmine.

So, in true entrepreneurial fashion, Golden and Francis got clever. 

They chopped up the scraps, tossed in a little flour and seasoning, and pressed them into little rectangles. 

The result? 

Tater Tots. 

Born out of... leftovers.

Not exactly glamorous, but tasty enough to win over the frozen food aisle.

And after a little price hike to make them seem fancier (because, why not?), people went crazy for them.

Tots became a goldmine. 

Waste turned into a cult-favorite.

It turns out that some people don't want fries all the time.

They want something they can pop into their mouths.

Something more fun and snack-able.

What does this have to do with you?

Take a moment and think about all of that social content you've been creating.

Maybe it's articles, blog posts, IG reels, or podcasts.

These are your fries.

But what if people don't want fries all the time?

Are Your Best Ideas Going to Waste?

People ask me all the time how I built my multiple 6-figure creative business.

I can sum up a key factor in one word: horsepower

Let me tell you a little story.

Before engines, horses did the heavy lifting. The world was powered, literally, by horses.

The unit of “horsepower” was invented by James Watt in the 18th century. But it wasn’t actually based on a horse’s maximum output. 

It was based on the amount of energy a horse could sustain all day long - turning a 24-foot mill wheel 2.5 times per minute. 

Watt called that 1 horsepower.

But biologists later discovered that in short bursts, a horse can crank out as much as 14.9 horsepower.

Meaning, you can actually get more horsepower per horse.

Here’s why this matters to you...

If you create content - whether it’s a podcast, a post, a newsletter, or a YouTube video - you don’t have to stop at just one format.

Your one “horse” of content can do 15x the work, if you harness it right.

A single piece of content can be transcribed, clipped, quoted, tweeted, turned into a carousel, an Instagram Reel, a blog post, a LinkedIn article, an email, a newsletter, a downloadable pdf, a YouTube Short...the list goes on.

The fact is: Most creators severely underutilize their ideas. 

You might think the work is over once you hit publish.

But that’s just the first lap around the mill wheel.

In my mastermind group, many members are getting started with content - they’re learning to turn one piece of content into a real engine. 

The shift is real...and profitable.

So, if you’re trying to become more visible, attract clients, and grow your business, don't create more - instead, multiply what you already have.

Don’t settle for one horsepower when you’ve got fifteen under the hood.

Saddle up.

15 TRENDS IN GRAPHIC DESIGN FOR 2025

Design trends—love them or hate them, they shape the creative industry. Some trends evolve from past aesthetics, while others emerge as bold new directions. Whether you choose to embrace them, adapt them, or push against them, staying aware of these shifts helps you stay ahead of the curve.

In 2025, we’re seeing a mix of digital innovation, nostalgic revivals, and fresh takes on minimalism, color, and typography. These trends are showing up across branding, packaging, web design, social media, print, and motion graphics.

Here’s a look at 15 graphic design trends that are making waves this year

1. Neon Nostalgia

Neon Nostalgia is all about vibrant electric color palettes, soft airbrushed gradients, and glowing retro-futuristic elements that pull straight from the "Synthwave" aesthetic. Picture those neon-drenched Miami sunsets, chrome typography, and VHS distortion effects, but with a modern digital polish.

We’re seeing this trend make waves in music branding, fashion, social media, and UI design, where it taps into nostalgia but also brings a dreamlike, cyberpunk-inspired vibrance to contemporary design. 

Expect to see this look in poster and website design, advertising, and motion graphics, where motion blur, streaked lights, and electric hues amplify the visual experience. Whether it’s in digital or print, Neon Nostalgia is about making an emotional statement with color and light.

2. Fluid Forms

Forget sharp edges! —Design in 2025 is melting. 

Fluid Forms embraces organic, flowing shapes that feel like liquid, morphing across layouts in a dynamic, unpredictable way. These undulating curves, soft reflections, and translucent overlays create a sense of movement and weightlessness that’s both futuristic and soothing.

I'm seeing this trend in motion design, posters and packaging, where more rigid grid layouts can benefit from an injection of natural, free-flowing elements. 

These fluid visuals draw inspiration from water, smoke, and molten materials. The look pairs well with soft gradients, glass-like transparency, and light distortions, creating a hyper-modern - BUT also organic - aesthetic.

3. Portfolio Animation

This is not actually a 'design trend' per se, but more a trend in how creatives are displaying their designs. In 2025, Portfolio Animations are increasing and taking center stage. Designers are bringing static works to life with subtle, seamless motion effects. (*Note: Follow the YouTube video link at the end of this article to see these portfolio animations in motion)

This trend is all about using animation to enhance the storytelling of your project case studies. It's intended to guide the viewer’s experience, and create and entertaining and interactive experience—but without overwhelming the design itself.

I'm seeing things like micro-animations, hover effects, kinetic typography, and scrolling transitions to make portfolios feel more dynamic and engaging. When it's done right, these animations add depth, personality, and interactivity, helping you stand out in our crowded industry.

4. Point of Focus

Minimalist but intentional, Point of Focus is a trend that uses bold circular elements, dots, and targeted focal points to guide the viewer’s eye with precision. Whether it’s a central dot, irregular oval, or an image mask, this technique creates an extremely simple, but still powerful composition.

Circles have always been symbolic, timeless, and visually anchoring, which is why this trend is so striking. It draws inspiration from modernist poster design, Bauhaus minimalism, and editorial layouts, where strategic use of white space and carefully placed focal points are used to create high-impact communications.

5. Collage Couture

Collage is nothing new, but in 2025, it’s getting a high-fashion makeover. 

Collage Couture blends photography, illustration, and typography into a layered, sophisticated, and curated aesthetic that feels avant-garde, and bold.

This trend takes inspiration from fashion "lookbooks", vintage magazine spreads, and Dadaist collage techniques, reworking them into a modern, visually dynamic approach. 

This trend is thriving in branding, editorial, social media campaigns, and print design, where mixed-media compositions create complex layouts that are open to multiple interpretations.

6. Sketchbook

Designers are embracing imperfection with Sketchbook, a trend that celebrates raw, hand-drawn elements and the creative process itself. This aesthetic focuses on the textured, pencil-sketched, ink-brushed, and marker-lined feel that can make digital work look organic and personal.

The beauty of this trend is its spontaneity—loose line work, messy scribbles, and layered doodles create a sense of energy and authenticity. It’s a concerted reaction against overly polished, vector-perfect design.

We’re seeing this style in editorial design, apparel graphics, brand illustration styles, and motion graphics. Whether it’s paired with clean layouts for contrast or fully embraced in its rawest form, Sketchbook brings back hands-on creativity in an increasingly digital world.

7. Eco Minimalism

Eco Minimalism strips away excess, using simple typography, and organic shapes to create a natural, calming visual style. It merges the clarity of minimalism but with the less austere use of curvilinear shapes, balancing simplicity with authenticity.

This trend's thriving in packaging, print, website design, and environmental graphics, where brands want to emphasize eco-conscious values but in a non-cliche way. 

The color palettes are not the usually expected muted greens and neutrals - but instead are bright and cheery, featured in clean, sparse layouts.

With consumers being more mindful of their choices these days, brands using Eco Minimalism can communicate transparency and sustainability, all wrapped up in a contemporary design aesthetic.

8. Geo Puzzle

Geometric design and grids have always been a cornerstone of modern aesthetics, but in 2025, it’s being deconstructed into modular, puzzle-like compositions. 

Geo Puzzle takes familiar geometric shapes and assembles them into dynamic, almost checkerboard layouts.

This trend is particularly strong in event design, editorial layout, web design, UX and posters, where the interplay of bold color-blocking, and asymmetry creates a visually engaging, "structured-but-still-playful" feel.

The Bauhaus movement and Swiss design principles are heavy influences, but now designers are using bright, unexpected color pairings and fragmented layouts to give it a fresh, contemporary edge. Geo Puzzle is a great way for brands to feel modern, innovative, and adaptable while still maintaining a sense of structure and order.

9. Linear Threads

The Linear Threads trend embraces continuous, flowing linework that's used to create intricate compositions that connect typography and design elements and lead the viewers eye through the work.

Inspired by technical contour drawing and playful linear vector sketches, Linear Threads works well in corporate communications, advertising, packaging, and interactive graphics. The linear elements often are monochrome or duo-tone, allowing the intricacy of the line work to stand out without overpowering the design.

What makes this trend so versatile is its ability to feel both organic and structured—it can be soft and expressive - or precise and engineered - but still always offering a sense of interconnectedness.

10. Photo Obscura

Photo Obscura—is a trend that plays with fragmentation, transparency, and selective reveals. Images are being masked, blurred, distorted, and cut into geometric or abstract shapes to create layered, intriguing compositions.

This trend shows up in editorial layouts, album covers, interactive web design, and advertising, where obscured imagery draws the viewer in and adds a sense of mystery and abstraction. 

It can help designers create unexpected visual narratives. By selectively hiding and revealing parts of an image, Photo Obscura plays with perception and storytelling. 

This technique has been used in fine art and avant-garde photography for decades, but in 2025, it’s taking center stage in commercial design—where the visual mystery is key to capturing audiences attention for just long enough to stop the thumb scrolling.

11. Chromatic Simplicity

Color is one of the most powerful design tools, and Chromatic Simplicity proves that less can be more. This trend embraces monochromatic and duotone palettes, reducing designs to one or two bold hues for maximum visual impact. The result is clean, modern, and undeniably striking.

Historically, this trend traces back to early printmaking and poster design, where limited ink colors led to high-contrast, statement-making visuals. Often used in isolated photographs in the past, this style is now found in entire compositions.

By stripping away color complexity, it makes layouts feel bold and intentional. 

This trend is showing up in social media, editorial layouts, print communications and packaging - among others. Whether soft and understated or loud and high-energy, Chromatic Simplicity allows color to do all the heavy lifting.

12. Typography Alchemy

This trend celebrates typography as an art form by breaking all the rules. This trend mixes regular and italic, extra bold and thin, serif and sans-serif, stretched and compressed—creating a dynamic, expressive typographic style.

This design technique is bold, irreverent, and unpredictable, pulling inspiration from Dadaist collage, Deconstructivism, and experimental 'zine culture. It’s showing up in poster design, album covers, fashion branding, and social media graphics.

We’ve seen typography mash-ups before, but in 2025, these combinations feel even more kinetic. Typography Alchemy makes type more than just a tool for communication—it turns it into the main visual element, demanding attention and helping you push creative boundaries.

13. Media Matters

As digital aesthetics continue to dominate, designers are rediscovering the tactile beauty of physical-media-inspired design. Media Matters uses paints and inks to add a handcrafted, imperfect quality to digital work.

This trend is emerging in illustration, editorial, posters and book covers, where designers are using analog textures to create warmth and authenticity. It’s a direct reaction to overly polished, hyper-clean design, bringing a human, crafted touch back into the mix.

Even in digital spaces, I'm seeing designers use hand-drawn elements and distressed textures to mimic the richness of real-world media. In a time where everything feels so mass-produced, Media Matters reminds us of how much power there still is in texture, depth, and physicality in design.

14. Hyper Bubble

Typography is getting bigger, softer, and bolder with the Hyper Bubble trend. 

Inspired by inflated, air-filled, and balloon-like letters, this aesthetic makes type feel playful, exaggerated, and tactile.

This look first surfaced in the Y2K era, but in 2025, it’s evolved with 3D rendering, glossy highlights, and hand-drawn puffy typefaces that add an extra dose of nostalgia. Brands are using Hyper Bubble in fashion, packaging, and social media design to stand out in a fun, energetic way.

We’re also seeing designers push the boundaries with animated type, interactive typography, and ultra-exaggerated proportions. Whether glossy and volumetric or flat, matte and cartoonish, Hyper Bubble brings a sense of fun to typography again.

15. Mocha Mousse

Pantone's color of the year is called Mocha Mousse. 

This color theme embraces creamy browns, velvety taupes, light caramel hues, moving away from cold neutrals and grays in favor of earthy, inviting tones.

This color is intended to evoke a sense of calm in a turbulent world, offering stability, nostalgia, and sophistication. This makes it ideal for luxury branding, coffee packaging, accessories, editorial design, and home decor. 

Mocha Mousse pairs well with pastels, warm golds, and muted oranges, to create a refined palette that feels natural and timeless.

The combination of minimalism and warmth makes Mocha Mousse a go-to choice for brands that want to feel premium, sustainable, and fashionable.

Conclusion

Whether you embrace these trends or push against them, staying aware of where design is headed keeps you sharp and ahead of the curve.

Which of these trends excites you the most? Let me know in the comments.

Watch the full "15 Trends in Graphic Design for 2025" YouTube video HERE.