Philip VanDusen Philip VanDusen

Do You Trust Me?

The biggest FMCG brands in the world are outsourcing trust to creators, what does that tell you about where the power sits today?

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Your Job Doesn’t Care About You

After decades hiring and leading creative teams, I’ve learned the hard truth: your job doesn’t care about you. In this post, I share nine hard-earned lessons on protecting your career, from networking and personal branding to fighting ageism and showing your work. It’s real talk every designer needs to hear.

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Philip VanDusen Philip VanDusen

10 Mistakes Small Businesses Will Make This Year

Discover the top 10 small business mistakes to avoid - from ignoring AI and automation tools to underestimating mobile optimization, customer retention, and video marketing. Learn how to strengthen your brand strategy, boost marketing performance, and grow your business smarter in today’s competitive digital landscape.

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Philip VanDusen Philip VanDusen

Personal Branding Power Tips

Whether you’re running your own branding or design agency or working as an in-house designer, this is for you. Personal branding isn’t just a “nice to have” anymore. It’s a career insurance policy and a gateway to influence.

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Philip VanDusen Philip VanDusen

The Best LinkedIn Video Strategy for Small Business

Have you ever felt like you’re ignoring LinkedIn in your video marketing strategy? I get it - when most of us think about video marketing, we picture Instagram Reels, TikTok, or maybe YouTube Shorts.

LinkedIn doesn’t always get the love it deserves, but it’s a hidden gem, especially if you want to connect with professionals, build real business relationships and actually get clients.

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Philip VanDusen Philip VanDusen

What Do Tater Tots and Content Marketing Have In Common?

If you create content, you’ve probably got a bunch of “leftovers” lying around — why not repurpose them? Create something snackable. Same ingredients, different format. Because people like to consume things in different ways.

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