The Marketing Miracle Diet

I’ve always been a tall person.

But for most of my life I was also pretty thin and could eat just about anything I wanted. It never affected me much.

My wife, Beth hated me for it.

But then, I hit middle age.

Slowly the proverbial ‘spare tire’ made an appearance. The progression was sneaky, a pound here, a pound there.

I just hadn’t been paying attention.

At 6’3” I’d always hovered around 185 lbs. But I realized somehow I had ballooned up to 225. None of my pants fit. Something had to be done.

So I asked Beth what I should do. She suggested that maybe I start counting calories.

Calories mattered? Who knew!

So I said to myself what any techie middle aged guy would say: “There’s gotta be an app for that!”

I found an app where you enter in everything you eat and it totals the calories so you can control your intake.

To tell you that I had no idea at all how many calories were in food would be an understatement.

Did you know a Hostess Apple pie, (which up until then qualified as ‘health food’ as far as I was concerned) has over 500 calories? That’s 1/4 of what my TOTAL daily intake was supposed to be!

So I counted. I paid attention. I tracked my numbers and put in the work.

And guess what? In just a few months I lost 40 pounds and got back down to 185.

So what does losing weight have to do with branding and marketing?

Maybe you have been using the same marketing tactics for years.

Running the same ads. The same copy. The same platforms.

Your results slip a little, a couple fewer leads each month,a little less engagement. Nothing dramatic.

Just a slow leak of branding effectiveness.

And suddenly you realize your brand has gained 40 pounds and is eating Twinkies on the couch at 11:00am on a Thursday.

Analytics really matter? Who knew!

So what’s the solution?

You start paying attention. Start tracking your numbers. Put in the work by changing some behaviors.

...I wish I could say that there is an app for that.

But there isn’t.