Philip VanDusen 5/29/23 Philip VanDusen 5/29/23

Ground Control, to Major Brand

Avoiding branding failures: lesson from a rocket launch.

Philip VanDusen 2/9/23 Philip VanDusen 2/9/23

Put On Your Squirrel Suit

Have you ever seen those people who jump off cliffs in squirrel suits?

Philip VanDusen 11/4/22 Philip VanDusen 11/4/22

Build That Wall

The Newhouse Wildlife Rescue in Massachusetts had a video go viral last week. The video features Nibi, a resident rescued beaver who recently got a new beaver roommate, Ziibi.

Philip VanDusen 11/2/22 Philip VanDusen 11/2/22

How Short-form Content Is Taking Over the World

Let me ask you a question: Why are you reading this? Probably because you’re interested in content marketing, but also my guess is…because it’s short.

Philip VanDusen 10/24/22 Philip VanDusen 10/24/22

Succeed in the Creative Economy - Verhaal Brand Design

Check out this cool profile about us on SubKits Go Solo blog.

Philip VanDusen 10/21/22 Philip VanDusen 10/21/22

The Marketing Miracle Diet

I’ve always been a tall person. But for most of my life I was also pretty thin and could eat just about anything I wanted. It never affected me much.

Philip VanDusen 10/4/22 Philip VanDusen 10/4/22

One Man Brand

You may not know this, but I’m not just a design and branding guy. I’m also a musician.

Philip VanDusen 9/21/22 Philip VanDusen 9/21/22

So Hot Right Now

Hoy Fung Sriracha, also known as "Rooster Sauce”, is a billion dollar brand.

Philip VanDusen 6/2/20 Philip VanDusen 6/2/20

The Sunny Side

So, ask yourself two questions: What do people really need to help their businesses - right now? And...Can I provide it to them?

Philip VanDusen 2/13/20 Philip VanDusen 2/13/20

What's Your Perspective?

In our professional lives, when we design or communicate to a particular target market we may need to radically alter our approach.

Philip VanDusen 7/4/19 Philip VanDusen 7/4/19

Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content

Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.

Philip VanDusen 6/27/19 Philip VanDusen 6/27/19

The Gumball Rally

Last week one of my coaching clients was upset. His competition was copying him. They were stealing his ideas! What should he do?

Philip VanDusen 5/27/19 Philip VanDusen 5/27/19

Can You Feel?

What can you do to assure you are delivering a product, a service, or an experience with that kind of benefit? Something people really feel.

Philip VanDusen 3/28/19 Philip VanDusen 3/28/19

Out of Orbit: A Brand Named Desire

Some say Orbit cinnamon was the best gum ever invented. But now it’s gone. It’s a brilliant case study in how scarcity is a key motivator in triggering desire.