So Hot Right Now

Hoy Fung Sriracha, also known as "Rooster Sauce”, is a billion dollar brand.

The sauce was first produced in the 1930’s by a woman named Thanom Chakkapak in the town of Si Racha in Thailand.

Sriracha started off as a condiment for pho and fried noodles, but it now is also eaten in soup, jams, cocktails, eggs, burgers and even lollipops.

Hell, Lay’s even puts it in potato chips.

Sriracha is one of the most recognizable hot sauce brands in the world.

It has very distinctive packaging. A simple clear squeeze bottle with a white rooster illustration showcasing bright red product inside and a green cap.

But the most remarkable thing about Sriracha isn’t its popularity.

It’s how it got that popular. 

It’s that Sriracha became a billion dollar brand without advertising.

Not one dollar spent on ads.

Instead, Hoy Fung relied entirely on word-of-mouth.

A word-of-mouth marketing strategy relies entirely on the quality of the product.

It relies on the brand delivering a remarkable customer experience every single time.

But it only works if your product is so damn good that everyone wants to tell their family and friends about it.

So good that people can’t not talk about it.

And Sriracha is that damn good.

And that’s what Hoy Fung did. 

They delivered a consistently exhilarating flavor experience for 90 years.

Of course, word-of-mouth has existed since the beginning of time.

But with the mass adoption of the internet and the social sharing technologies that have come with it, the power of word-of-mouth has become supercharged.

You might even say red hot. *sorry, couldn’t resist*

So if you want your customers to do your advertising for you.

You have to start with the product.

Make it that damn good.

So people can’t not talk about it.

And let the internet take it from there