Are Your Best Ideas Going to Waste?

People ask me all the time how I built my multiple 6-figure creative business.

I can sum up a key factor in one word: horsepower

Let me tell you a little story.

Before engines, horses did the heavy lifting. The world was powered, literally, by horses.

The unit of “horsepower” was invented by James Watt in the 18th century. But it wasn’t actually based on a horse’s maximum output. 

It was based on the amount of energy a horse could sustain all day long - turning a 24-foot mill wheel 2.5 times per minute. 

Watt called that 1 horsepower.

But biologists later discovered that in short bursts, a horse can crank out as much as 14.9 horsepower.

Meaning, you can actually get more horsepower per horse.

Here’s why this matters to you...

If you create content - whether it’s a podcast, a post, a newsletter, or a YouTube video - you don’t have to stop at just one format.

Your one “horse” of content can do 15x the work, if you harness it right.

A single piece of content can be transcribed, clipped, quoted, tweeted, turned into a carousel, an Instagram Reel, a blog post, a LinkedIn article, an email, a newsletter, a downloadable pdf, a YouTube Short...the list goes on.

The fact is: Most creators severely underutilize their ideas. 

You might think the work is over once you hit publish.

But that’s just the first lap around the mill wheel.

In my mastermind group, many members are getting started with content - they’re learning to turn one piece of content into a real engine. 

The shift is real...and profitable.

So, if you’re trying to become more visible, attract clients, and grow your business, don't create more - instead, multiply what you already have.

Don’t settle for one horsepower when you’ve got fifteen under the hood.

Saddle up.