What Do Tater Tots and Content Marketing Have In Common?

Back in the 1950s, two brothers, Golden and Francis Nephi Grigg, were cranking out french fries at their Ore-Ida potato plant.

Business was booming, but there was one problem.

After making the fries, they had mountains of potato scraps left over. 

At first, they sold the scraps to farmers as pig feed, but that wasn’t exactly a goldmine.

So, in true entrepreneurial fashion, Golden and Francis got clever. 

They chopped up the scraps, tossed in a little flour and seasoning, and pressed them into little rectangles. 

The result? 

Tater Tots. 

Born out of... leftovers.

Not exactly glamorous, but tasty enough to win over the frozen food aisle.

And after a little price hike to make them seem fancier (because, why not?), people went crazy for them.

Tots became a goldmine. 

Waste turned into a cult-favorite.

It turns out that some people don't want fries all the time.

They want something they can pop into their mouths.

Something more fun and snack-able.

What does this have to do with you?

Take a moment and think about all of that social content you've been creating.

Maybe it's articles, blog posts, IG reels, or podcasts.

These are your fries.

But what if people don't want fries all the time?