Taking The Plunge


The first time I went scuba diving, I dropped into the water at Grand Cayman Island and I was suddenly on another planet. The colors were different, the animals were different. You didn’t have to walk, you could just float weightlessly. But to breathe, to survive, you needed to follow some critical new rules and use some unfamiliar equipment.

I’d spent 40 years living on solid ground and suddenly I was experiencing a whole new world.

I felt exactly the same way when I started my own business as a creative entrepreneur.

I’d spent 25 years in global corporations and agencies. Structured business environments with a department for everything: HR, finance, account, production, marketing. Suddenly, I was creating a personal brand hands-on: building an email list, content marketing, publishing videos, podcasts, e-books, listicles and lead magnets.

When I started, I was completely out of my element. I was on another planet and I had to figure out how to breathe. How to survive.

So I studied the new rules, I explored new resources, learned how to use some unfamiliar equipment. Soon I was floating weightlessly.

Where do you want to to go next? What do you yearn to explore? What do you need to learn?

Take the plunge - because there is a whole new world waiting for you.