First Off the Starting Line
Bike races are a lot like marketing. I’d started first and finished dead last.
Good luck ignoring the alligator
In trying to win in todays market, many brands focus their time and energy trying to create better products or deliver deeper functional benefits or more meaningful emotional experiences.
Wish You Were Here
So if you - or your clients - are getting some rough reviews or less than glowing comments on your content, products or services, take heart:
There are many, many more people who loved it than will ever make the time to write about how happy it made them.
You Think it’s a Mistake but it’s Actually Perfect
We should all remember Wabi-sabi when we go about our marketing work, design work, project work, our conversations with clients.
Because perfection isn’t the goal, it’s the enemy.
Shedding Some Light
As marketers and creatives we do this stuff all the time.
We produce creative work, content, media, share valuable information. Then we post it out there in cyberspace.
The Wrong Ingredients
Building a successful brand is like building something out of concrete.
You need to use the right recipe.
You need a solid brand strategy, a stunning brand design and to create an impeccable brand experience
Create Your Wonder Wall
Fast forwarding to today. Many of us are creating content to communicate, to build authority, to make our presence known.
We need to take a lesson from these Amazonians.
You Need a Megaphone
You wouldn’t think tree crickets have a lot to do with marketing, but they do.
We Have Lift-off
Things might not go as planned. We might not get into orbit on the first try.
5 Big Branding Mistakes And How To Fix Them
Let’s zero-in on five things that may hurt your brand without you even knowing. Fix these, and you’ll be ahead of the game.
5 Biggest Mistakes Startups Make and How to Fix Them
Being an entrepreneur takes a lot of guts, grit and business savvy. The “mental game” can be hard, and the odds are stacked against them.
The Sunny Side
So, ask yourself two questions: What do people really need to help their businesses - right now? And...Can I provide it to them?
A New Playlist for You
Before the corona virus when we left the house we used to put on classical music for the dogs to keep them company.
When To Keep Your Distance
Humans seem to have a deep-seated need to connect. To communicate. To engage. To convert.
What's It Sound Like?
When those associations are repeated thousands of times, eventually hearing, seeing, smelling one thing makes you think of something entirely different.
What's Your Perspective?
In our professional lives, when we design or communicate to a particular target market we may need to radically alter our approach.
This Might Get Loud
As creative communicators it is our goal to amplify messages. Amplifying our clients messages using design, imagery and copy. Amplifying our own messages by publishing content, through social media, and interacting in professional communities.