A New Playlist for You

The corona virus has everyone stressed out. Now, in week 4 of the lockdown everyone is getting a little stir crazy.

Everyone except our dogs that is.

That’s mainly because they’ve been jammin’ to a new Pandora playlist.

Let me explain.

Before the corona virus when we left the house we used to put on classical music for the dogs to keep them company.

That’s because we’d read that past studies showed dogs were more relaxed when they listened to classical music.

But the folks at the Scottish ASPCA observed by day 7 their stressed shelter dogs got habituated to classical and returned to restlessness. Just like us, they get bored.

So they did their own study. They wanted to know what genre of music dogs actually like best. So they used a playlist featuring 5 genres of music including classical, Motown, soft rock, pop and reggae.

Then they recorded the dogs heart rates, cortisol levels and behaviors that measure stress levels, like barking, panting, yawning or lying down.

It turns out dogs like...reggae. Bob Marley in particular.

When you have been operating under the same assumptions for a while. Serving up the same products, the same strategies and processes - talking about them in the same way. Your message might be falling on deaf ears.

You might want to switch things up. Try a new message, a new look.

Try jammin’ with a new marketing playlist.