You Think it’s a Mistake but it’s Actually Perfect
We should all remember Wabi-sabi when we go about our marketing work, design work, project work, our conversations with clients.
Because perfection isn’t the goal, it’s the enemy.
Shedding Some Light
As marketers and creatives we do this stuff all the time.
We produce creative work, content, media, share valuable information. Then we post it out there in cyberspace.
Become a Great Public Speaker With These Quick Tips
If you want to reach the next level of your career, you can’t gloss over your public speaking skills. Successful designers, entrepreneurs, and creative professionals must present their ideas effectively and defend their work convincingly to an audience.
7 Ways To Get More Brand Awareness Right Now
When your brand is recognized it means you’ve done a great job of creating a shortcut in people’s brains That shortcut is called brand awareness, and it’s what drives clients right to your door when they have a problem you can solve.
14 Trends in Graphic Design for 2020
Trends are to be defined as movements in design that have gained wide enough usage that they can actually be recognized as a "trend".
Your Atomic Reaction
There’s a fine line between brilliant and crazy, between innovative and stupid - and between engaging and dangerous.
The Sunny Side
So, ask yourself two questions: What do people really need to help their businesses - right now? And...Can I provide it to them?
A New Playlist for You
Before the corona virus when we left the house we used to put on classical music for the dogs to keep them company.
What's It Sound Like?
When those associations are repeated thousands of times, eventually hearing, seeing, smelling one thing makes you think of something entirely different.
Are You Adrift?
When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.
The Un-Instagrammable
When you are creating a brand, you look for the iconic. The memorable. The indelible. The unique. The un-Instagrammable.
Set It On Fire
Unless you live on a tiny atoll in the Pacific, chances are there are a lot of competitors around who do what you do.
Your Success is Real: 10 Ways to Conquer Impostor Syndrome
Here’s a phrase that sends chills: “ You don’t know what you’re doing, do you?” Executives worldwide agree that their number one fear is being found incompetent.
Last One Standing
Defining the emotional essence of a brand is critical. Why? Because people don’t buy using their heads, they buy with their hearts.
To Win Big, Think Small
A staggering 80% of social media viewing is done on mobile devices. How do people choose what to consume?