Good luck ignoring the alligator
In trying to win in todays market, many brands focus their time and energy trying to create better products or deliver deeper functional benefits or more meaningful emotional experiences.
You Think it’s a Mistake but it’s Actually Perfect
We should all remember Wabi-sabi when we go about our marketing work, design work, project work, our conversations with clients.
Because perfection isn’t the goal, it’s the enemy.
The Wrong Ingredients
Building a successful brand is like building something out of concrete.
You need to use the right recipe.
You need a solid brand strategy, a stunning brand design and to create an impeccable brand experience
You Need a Megaphone
You wouldn’t think tree crickets have a lot to do with marketing, but they do.
We Have Lift-off
Things might not go as planned. We might not get into orbit on the first try.
5 Big Branding Mistakes And How To Fix Them
Let’s zero-in on five things that may hurt your brand without you even knowing. Fix these, and you’ll be ahead of the game.
Become a Great Public Speaker With These Quick Tips
If you want to reach the next level of your career, you can’t gloss over your public speaking skills. Successful designers, entrepreneurs, and creative professionals must present their ideas effectively and defend their work convincingly to an audience.
5 Biggest Mistakes Startups Make and How to Fix Them
Being an entrepreneur takes a lot of guts, grit and business savvy. The “mental game” can be hard, and the odds are stacked against them.
A New Playlist for You
Before the corona virus when we left the house we used to put on classical music for the dogs to keep them company.
What's It Sound Like?
When those associations are repeated thousands of times, eventually hearing, seeing, smelling one thing makes you think of something entirely different.
Put This On Your Radar
Sometimes the universe throws you a curve ball. Something completely out of context. Instead of reacting in a knee-jerk way, how can you approach it from a totally different angle?
Are You a Deer in the Headlights?
Who says we have to limit ourselves? Who says we can’t go to where the customer landscape is a little different?
Are You Adrift?
When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.
Top 5 Reasons To Join A Mastermind Group
The only way to know is to join a mastermind and find out. I am certain you will feel the compounding effect of having 4 or more brains working on your business, more meaningful professional connections, and accountability. Don’t wait another minute.
Want To Be Likable? Do This.
When you ask questions and show genuine interest in someone it actually makes you seem more interesting, accomplished and likable.
Your Mind, Blown
Have you ever had an experience with a product that made you reevaluate the very conception you’ve always had of particular thing?
The Big Ask
You may think your products are great. You may be putting in the miles. But the secret to success isn’t in your head. It’s in your customers. You just have to ask.
Looking for a Greener Pasture?
I frequently work with clients who have designed businesses, products and services who have taken the “If I build it, they will come.” approach. Often they wake up to an awful reality…
Sunken Treasure
What can a 310-year-old Spanish galleon at the bottom of the sea teach us about brand value? A lot it turns out.