Make Your Mark
So often we want to create something new. Something out of nothing. Like a business, or a brand, or a blog. But we are paralyzed.
Long before I entered the design and branding arena, I was a painter. I worked on a large scale, usually about 5' x 6'. I’d sit in my studio and contemplate the expanse of white canvas in front of me. What do I do first? What if I blow it? It could be paralyzing.
Over time I discovered the key to unlock this limbo. You just make a mark. Any mark. You just have to disrupt the white of the canvas. Because after you've made that first mark, you have something to react to. To build upon.
So often we want to create something new. Something out of nothing. Like a business, or a brand, or a blog. But we are paralyzed. The answer is the one I found painting. Make a mark. It doesn't matter if it sucks. Because you're going to keep making marks and over time those first marks will be replaced with something better. Something approaching your vision.
I can't tell you that starting isn't the hardest part. It is. But you just have to make one mark and then the journey of creation begins.
photo credit: Anders Lejczak @ Flickr
The Un-Sexy Solution
Sometimes the best solution isn't the sexiest. Sometimes sexy can distract you from actually getting the job done.
If you ever want evidence why our species has survived so long, Google Images for the phrase "There, I fixed it." You'll find thousands of pictures of hilarious solutions to some of life's challenges. And a lot of duct tape.
Those pictures always reminds me of my days at Gap. I was amazed when I realized that the $16B goliath ran entirely on Excel spreadsheets being emailed around the globe. Unsexy, but it got the job done.
The tech explosion has introduced myriad apps, sites and hardware that are really sexy - with more features than you could explore in a lifetime. You can get lost in the sea of functionality, interfaces and connectedness. Last week I saw a cutting board that has wifi. Really.
But, sometimes the best solution isn't the sexiest. Sometimes sexy can distract you from actually getting the job done. Sometimes a scuffed shoe doesn't need a rechargeable handheld oscillating brush with a touchscreen. Sometimes it just needs some spit and a rub on the back of your pant leg.
Curiosity Not Passion
Curiosity invites exploration and experimentation. Following fascinations can lead you into new worlds.
I was sitting in a lime green room with a drop ceiling. My guidance counselor said, “You should follow your passion”. I thought, OK, great! The only problem was I didn’t have one.
Passion is a word that carries the weight of certainty. Passion burns with a lot of heat. But passion can also run out of fuel before the destination is reached.
If she had asked me instead, “What are you curious about”? That was a question I knew the answer to. I had a bunch of answers to that one.
Curiosity is evergreen and self-perpetuating. Curiosity invites exploration and experimentation. Following fascinations can lead you into new worlds. One interest fuels another and they expand into the realm of possibility.
Even now, we are prodded from every angle to follow our passion. The media says it. The business book authors say it. They say it on Shark Tank. I am certain that there are thousands of brilliant businesses, products and careers that were never launched because someone hit the “passion” wall.
I'll bet curiosity has launched thousands more.
Idea Muscles
Get that idea muscle to the gym. Lift some. Inspiration isn’t magic, you have to put in the work.
It’s been a while since I worked out. Things are starting to get a little soft. I know when it's time to get back at it because it gets progressively harder to entertain the thought of actually doing anything physical. A body in motion…
I found that coming up with creative ideas works the same way. The more I don’t do it, the harder it becomes. Creative thinking is like a muscle. Just like lifting weights, there are exercises I do that make it stronger. When I don’t do them, my creativity sits on the couch and orders in pizza.
Inspiration doesn’t pop in your head like a lightbulb. You have to go out and hunt it down. I feed myself with graphic design on Pinterest, branding trend on Medium, hit my retail go-tos in Manhattan. Whenever I get a thought, any thought, I click to my Google Sheets tab and write that sucker down. I brain dump. I have to get 5 ideas down before I can take a breather.
If you’re stuck, if you are feeling a little vacant, get that idea muscle to the gym. Lift some. Inspiration isn’t magic, you have to put in the work.