Good luck ignoring the alligator
In trying to win in todays market, many brands focus their time and energy trying to create better products or deliver deeper functional benefits or more meaningful emotional experiences.
The Wrong Ingredients
Building a successful brand is like building something out of concrete.
You need to use the right recipe.
You need a solid brand strategy, a stunning brand design and to create an impeccable brand experience
Create Your Wonder Wall
Fast forwarding to today. Many of us are creating content to communicate, to build authority, to make our presence known.
We need to take a lesson from these Amazonians.
We Have Lift-off
Things might not go as planned. We might not get into orbit on the first try.
Your Atomic Reaction
There’s a fine line between brilliant and crazy, between innovative and stupid - and between engaging and dangerous.
Are You Adrift?
When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.
Your Mind, Blown
Have you ever had an experience with a product that made you reevaluate the very conception you’ve always had of particular thing?
Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
Can You Feel?
What can you do to assure you are delivering a product, a service, or an experience with that kind of benefit? Something people really feel.
You're Gonna Love It...or maybe not
You can be weird. You can be different. But as long as you find your super-fans and give them that one thing they crave, you can endure.
Fake Shoes: Brand Perception is Reality
Contrary to popular belief the product isn’t primarily responsible for the value perception of a brand.
Set It On Fire
Unless you live on a tiny atoll in the Pacific, chances are there are a lot of competitors around who do what you do.
Last One Standing
Defining the emotional essence of a brand is critical. Why? Because people don’t buy using their heads, they buy with their hearts.
Different Is Better Than Better
The savvy folks at hub by Premier Inn noticed an empty quadrant in the X/Y map of the competitive landscape of the hotel industry in London. So they did what any smart brand does, they filled it.
5 Reasons Why You Should Be Developing Content Now
Sure, the content landscape has gotten pretty noisy and the competition for eyeballs and ears is fierce. But the benefits of developing content are as much internal as they are external.
The Brand from the Black Lagoon
Brands can learn something by observing how Hollywood approaches classic films. What’s the difference between classic and dated? Is there an aspect of your brand that is due for a remake?
Your Pedal to the Metal
There’s a saying, “If you always do what you've always done, you'll always get what you always got." If you're not satisfied with what you've always gotten, then something's got to change.
The Shark and the Chumsicle
When feeding off new trends you have to strategize where you want to play. Do you want to be the first to sink your teeth in? Do you know where are you are in the food chain?
Control vs. Creativity
Driverless cars are off to a bumpy start. The newest vehicles are racking up a crash rate double that of cars driven by humans. So what’s the problem? It comes down to control vs. creativity