Your Job Doesn’t Care About You
After decades hiring and leading creative teams, I’ve learned the hard truth: your job doesn’t care about you. In this post, I share nine hard-earned lessons on protecting your career, from networking and personal branding to fighting ageism and showing your work. It’s real talk every designer needs to hear.
5 Big Branding Mistakes And How To Fix Them
Let’s zero-in on five things that may hurt your brand without you even knowing. Fix these, and you’ll be ahead of the game.
Become a Great Public Speaker With These Quick Tips
If you want to reach the next level of your career, you can’t gloss over your public speaking skills. Successful designers, entrepreneurs, and creative professionals must present their ideas effectively and defend their work convincingly to an audience.
When To Keep Your Distance
Humans seem to have a deep-seated need to connect. To communicate. To engage. To convert.
What's Your Perspective?
In our professional lives, when we design or communicate to a particular target market we may need to radically alter our approach.
Break Your Own Rules
We all can get stuck in a rut. Using the same old visual language over and over. But if you want to turn heads, if you want to make an impression, sometimes you have to break even your own rules.
Are You Adrift?
When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.
How To Set Up A Kick-Ass Mastermind Group
My interactions and participation in masterminds have accounted for an estimated 20% of my new clients over the last 3 years.
Top 5 Reasons To Join A Mastermind Group
The only way to know is to join a mastermind and find out. I am certain you will feel the compounding effect of having 4 or more brains working on your business, more meaningful professional connections, and accountability. Don’t wait another minute.
The New Normal: 5 Reasons Why Freelancing Is The Future Of Work
Freelancing is like a permission slip to grow as much as you desire professionally. In fact, in recent years the historical drawbacks of freelancing; lack of loyalty, lack of consistency and exposure to market shifts and economic forces have started to look less like a downside and more like a competitive advantage.
Brand Yourself Or Die: 8 Steps To Career Longevity
Remember when you could land a job and camp out at the same desk for 15 or 20 years? Those days are not just fading, they’re long gone.
The Big Payoff: The ROI of Personal Branding
Personal branding is no longer a by-product of being rich and famous - for some, personal branding is a way to become rich and famous.
Perfectionism Is Killing Your Career: Here’s What You Can Do About It
Perfectionism can sound like a good idea. At first glance, it makes sense; being a perfectionist must lead to perfection. But the truth is that perfectionism is greatness killer.
The Sexy Potato
There are watershed moments in our professional lives where something happens that changes everything.
The Wipe Out
As entrepreneurs and creative professionals we may start a project, a product, a business that gets wiped out. Clients lost. Customers vanish. What happens next?
Let's Co-Everything
The cost and risk of opening a retail presence has always been a significant barrier for brands just getting started. You used to have to go it alone. But now you don’t have to.
Less Is More
Branding and design are processes of subtraction. You shed all that is unnecessary to express the kernel of the idea. You find the essence.
Make Your Mark
So often we want to create something new. Something out of nothing. Like a business, or a brand, or a blog. But we are paralyzed.
Out Of Your Comfort Zone
To grow, you have to let go of worrying what people think of you. Let go of perfectionism. Let go of that ego a little.
What Makes You, You?
What is it that makes you human? Are you bearing your soul a little in your work and in your brand? Tell your story and embrace your narrative.