14 Trends in Graphic Design for 2021
I want to share with you 14 trends that I've seen in graphic design moving into 2021 that are exhibiting themselves in the marketplace.
14 Trends in Graphic Design for 2020
Trends are to be defined as movements in design that have gained wide enough usage that they can actually be recognized as a "trend".
What's It Sound Like?
When those associations are repeated thousands of times, eventually hearing, seeing, smelling one thing makes you think of something entirely different.
The Un-Instagrammable
When you are creating a brand, you look for the iconic. The memorable. The indelible. The unique. The un-Instagrammable.
The Big Ask
You may think your products are great. You may be putting in the miles. But the secret to success isn’t in your head. It’s in your customers. You just have to ask.
The Hot Duck: A Tale of Brand Differentiation
On display at the duck pond was the perfect embodiment of Rule #1 in branding: Stand out from your competition.
No Brand Is An Island
There comes a time in the growth of any business when it pays to reach out for help.
Last One Standing
Defining the emotional essence of a brand is critical. Why? Because people don’t buy using their heads, they buy with their hearts.
Our New Frankenword
Brand design is becoming more business and business is becoming more creative. They are merging. Those that embrace the merger will thrive and those that do not will wither.
Don't Be Dr. Dynamite
If you could capture the single most important quality that creates a successful brand, it boils down to differentiation.
To Win Big, Think Small
A staggering 80% of social media viewing is done on mobile devices. How do people choose what to consume?
Different Is Better Than Better
The savvy folks at hub by Premier Inn noticed an empty quadrant in the X/Y map of the competitive landscape of the hotel industry in London. So they did what any smart brand does, they filled it.
Your Best Self: 7 Mantras for Designers & Entrepreneurs
Mantras are not just for meditating. Mantras are simply ideas and philosophies to live by. They have one purpose: to keep us on track. They prevent us from going a down a rabbit hole.
In the Flow: 10 Ways to Stay Creative
Creativity is critical to your success as a creative professional or an entrepreneur. New ideas and innovative solutions are your livelihood.
The 7 Commandments of Brand Design
When I talk about branding, I often talk about the 3 R’s: recognized, remembered and revered. The success of any brand can be measured by how well it has achieved those three simple words. But how do you get there?