This How You Pack a Punch

This How You Pack a Punch

Major social media stars with millions of followers are increasingly perceived by their audiences as less “authentic”. This defeats the whole purpose of using influencer marketing. What’s the solution?

You're Making Too Much Noise

You're Making Too Much Noise

The amount of noise that we have to filter today is ridiculous. The signal that we want to hear, that holds a meaningful message, is getting harder to discern.

The Shark and the Chumsicle

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The Shark and the Chumsicle

When feeding off new trends you have to strategize where you want to play. Do you want to be the first to sink your teeth in? Do you know where are you are in the food chain?

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Your Wolf Pack

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Your Wolf Pack

What can you learn from wolves that will help you succeed in your business? I'll tell you, and it's not what you think.

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Control vs. Creativity

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Control vs. Creativity

Driverless cars are off to a bumpy start. The newest vehicles are racking up a crash rate double that of cars driven by humans. So what’s the problem? It comes down to control vs. creativity

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Simply Genius

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Simply Genius

There was a mansion just across street from my studio. I always was curious how they got so rich. So, one day I decided to ask one of their gardeners.

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A Smell That Will Make You Money

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A Smell That Will Make You Money

Scientists have proven you are 100 times more likely to remember something that you smell than something that you see, hear or touch.Now brands are increasingly putting the power of scent to work.

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Schrödinger's Cookie

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Schrödinger's Cookie

Marketing folks know that any time you create a line extension, one consideration is whether or not it will cannibalize your mainline product. However, the greatest worry is always: “Will it degrade the brand?”.

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A Close Shave

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A Close Shave

Blind loyalty to a brand can come back to bite you. I’ve known I’ve been getting ripped off for a while. But I just never did anything about it. Now I feel violated.

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I'm Watching You

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I'm Watching You

In business and design we often develop a products by thinking about our customer target and then creating something we think they will want. But often we land far off the mark and wonder what went wrong.

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The Secret

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The Secret

In a world of failing small town main street businesses, this little soft-serve stand is rock solid. Why?

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This Is Why You Need A Drone

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This Is Why You Need A Drone

Companies trying to create brand strategies internally are hampered by the same thing: a lack of perspective. They’re just too close. Strategic accuracy requires an aerial view

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The Prince Needs A Logo

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The Prince Needs A Logo

He sent me a detailed project brief. I sent him a proposal. He accepted it no questions asked. I thought this was a little odd, but I told myself everyone deserves an easy client once in a while. Don’t they?

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All The Feels

All The Feels

Branding 101: When you speak to someone’s emotional center rather than their logical mind you solicit a response that is stronger, deeper, longer-lasting and primal.

Video Is The New Black

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Video Is The New Black

It's estimated that 80% of all content consumed on the web will be video by 2020. To the entrepreneur, brand owner or creative professional, “video is the new black”. The once nice-to-have is now a requirement to remain competitive.

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A Hamster Wheel In The Forest

A Hamster Wheel In The Forest

If you take a proven concept and place it in a new context, you may find out things about your audience that you didn’t know. What actually motivates them. What they are really thinking. Why they are responding the way they do.

Just Keep Swimming

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Just Keep Swimming

The athletic marketplace is looking a lot like a reef these days. With the imminent demise of traditional sporting goods retailer Sports Authority, there is blood in the water.

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Under Your Skin

Under Your Skin

Branding is a lot like tattooing. It’s far better to think it through and make the investment than to cobble it together bit by bit.

A Better Mousetrap

A Better Mousetrap

Peanut butter is the ticket with mice. The trick is to put the trap out without setting it and let them get used to eating from it. Then one day you set it. Brands do the same thing with us.