14 Trends in Graphic Design for 2021
I want to share with you 14 trends that I've seen in graphic design moving into 2021 that are exhibiting themselves in the marketplace.
14 Trends in Graphic Design for 2020
Trends are to be defined as movements in design that have gained wide enough usage that they can actually be recognized as a "trend".
The Shark and the Chumsicle
When feeding off new trends you have to strategize where you want to play. Do you want to be the first to sink your teeth in? Do you know where are you are in the food chain?
Schrödinger's Cookie
Marketing folks know that any time you create a line extension, one consideration is whether or not it will cannibalize your mainline product. However, the greatest worry is always: “Will it degrade the brand?”.
I'm Watching You
In business and design we often develop a products by thinking about our customer target and then creating something we think they will want. But often we land far off the mark and wonder what went wrong.
The Revolution Will Be Commercialized
Brands have always capitalized on societal trends. But many covet the prospect of having a deeper relevance, so they weave cultural trigger points into their messages.
Let's Co-Everything
The cost and risk of opening a retail presence has always been a significant barrier for brands just getting started. You used to have to go it alone. But now you don’t have to.
Surprise and Delight
“Surprise and delight” is a phrase you hear in branding an awful lot. For good reason. Turns out, if a brand can make you feel surprise and delight, chances are you’ll part with some cash.
Brandbot Voice
A powerful new touchpoint for reflecting brand personality is appearing. Not only does talking to a ‘bot need to feel “normal” but ideally you want to design a conversational brand voice that aligns with your brand’s positioning.
Open Doors
In branding and design you have to understand what people do in order to fulfill their desires. The challenge is getting the truth.
