Less Is More
Branding and design are processes of subtraction. You shed all that is unnecessary to express the kernel of the idea. You find the essence.
Pick A Lane
I met with a woman last week who just patented an invention. It’s incredibly simple. It's the kind of invention that you look at and say “of course!”.
The Un-Sexy Solution
Sometimes the best solution isn't the sexiest. Sometimes sexy can distract you from actually getting the job done.
Curiosity Not Passion
Curiosity invites exploration and experimentation. Following fascinations can lead you into new worlds.
Idea Muscles
Get that idea muscle to the gym. Lift some. Inspiration isn’t magic, you have to put in the work.
You Are A Package
These days, the physical and digital worlds are packed with brands to choose from. Your goal is getting picked. Becoming someones favorite. How will you make it from the shelf to the cart?