First Off the Starting Line
Bike races are a lot like marketing. I’d started first and finished dead last.
Good luck ignoring the alligator
In trying to win in todays market, many brands focus their time and energy trying to create better products or deliver deeper functional benefits or more meaningful emotional experiences.
Wish You Were Here
So if you - or your clients - are getting some rough reviews or less than glowing comments on your content, products or services, take heart:
There are many, many more people who loved it than will ever make the time to write about how happy it made them.
You Think it’s a Mistake but it’s Actually Perfect
We should all remember Wabi-sabi when we go about our marketing work, design work, project work, our conversations with clients.
Because perfection isn’t the goal, it’s the enemy.
Shedding Some Light
As marketers and creatives we do this stuff all the time.
We produce creative work, content, media, share valuable information. Then we post it out there in cyberspace.
Create Your Wonder Wall
Fast forwarding to today. Many of us are creating content to communicate, to build authority, to make our presence known.
We need to take a lesson from these Amazonians.
You Need a Megaphone
You wouldn’t think tree crickets have a lot to do with marketing, but they do.
So You Want To Go Viral?
People only see the end product and think how profitable creating is. But it's not that easy.
7 Ways To Get More Brand Awareness Right Now
When your brand is recognized it means you’ve done a great job of creating a shortcut in people’s brains That shortcut is called brand awareness, and it’s what drives clients right to your door when they have a problem you can solve.
Are You Mixed Up?
They needed some new innovative products. Then, just like chocolate hitting peanut butter for the first time, a miracle happened
Like Bears To Honey
As marketers and branding people, when we need actionable insights for our clients, user research helps us dispel assumptions that might be incorrect. It helps us understand true preference and motivation.
Shiny Objects
When you give to your community with no expectation of return something wonderful happens. I like to call it “subliminal reciprocity”. You help people and over time they just naturally want to help you, too.
Your Mind, Blown
Have you ever had an experience with a product that made you reevaluate the very conception you’ve always had of particular thing?
Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
The Gumball Rally
Last week one of my coaching clients was upset. His competition was copying him. They were stealing his ideas! What should he do?
Can You Feel?
What can you do to assure you are delivering a product, a service, or an experience with that kind of benefit? Something people really feel.
Brand Yourself Or Die: 8 Steps To Career Longevity
Remember when you could land a job and camp out at the same desk for 15 or 20 years? Those days are not just fading, they’re long gone.
Out of Orbit: A Brand Named Desire
Some say Orbit cinnamon was the best gum ever invented. But now it’s gone. It’s a brilliant case study in how scarcity is a key motivator in triggering desire.