Philip VanDusen 9/18/18 Philip VanDusen 9/18/18

Don't Be Dr. Dynamite

If you could capture the single most important quality that creates a successful brand, it boils down to differentiation.

Philip VanDusen 10/5/17 Philip VanDusen 10/5/17

Schrödinger's Cookie

Marketing folks know that any time you create a line extension, one consideration is whether or not it will cannibalize your mainline product. However, the greatest worry is always: “Will it degrade the brand?”.

Philip VanDusen 12/27/16 Philip VanDusen 12/27/16

"Design ROI"-Rob Wallace

Rob Wallace's guest-post article on "Design ROI" represents the culmination of five years of independent research on empirically calculating design’s value and provides ground-breaking thought leadership on quantifying design’s return on investment.

Philip VanDusen 10/12/16 Philip VanDusen 10/12/16

Pick A Lane

I met with a woman last week who just patented an invention. It’s incredibly simple. It's the kind of invention that you look at and say “of course!”.

Philip VanDusen 7/17/16 Philip VanDusen 7/17/16

You Are A Package

These days, the physical and digital worlds are packed with brands to choose from. Your goal is getting picked. Becoming someones favorite. How will you make it from the shelf to the cart?