Wish You Were Here
So if you - or your clients - are getting some rough reviews or less than glowing comments on your content, products or services, take heart:
There are many, many more people who loved it than will ever make the time to write about how happy it made them.
Shedding Some Light
As marketers and creatives we do this stuff all the time.
We produce creative work, content, media, share valuable information. Then we post it out there in cyberspace.
Become a Great Public Speaker With These Quick Tips
If you want to reach the next level of your career, you can’t gloss over your public speaking skills. Successful designers, entrepreneurs, and creative professionals must present their ideas effectively and defend their work convincingly to an audience.
Put This On Your Radar
Sometimes the universe throws you a curve ball. Something completely out of context. Instead of reacting in a knee-jerk way, how can you approach it from a totally different angle?
Are You Adrift?
When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.
Top 5 Reasons To Join A Mastermind Group
The only way to know is to join a mastermind and find out. I am certain you will feel the compounding effect of having 4 or more brains working on your business, more meaningful professional connections, and accountability. Don’t wait another minute.
Brand Yourself Or Die: 8 Steps To Career Longevity
Remember when you could land a job and camp out at the same desk for 15 or 20 years? Those days are not just fading, they’re long gone.
The Big Payoff: The ROI of Personal Branding
Personal branding is no longer a by-product of being rich and famous - for some, personal branding is a way to become rich and famous.
Why I Am A Cow
The “24/7 entrepreneurial hustle” mentality has buried itself in the collective business consciousness over the last few years.
The Side Door
When I talk to my coaching clients I always stress the fact that you have to follow opportunities when they present themselves. Even those that may seem unrelated to your ultimate goal. Why?
Perfectionism Is Killing Your Career: Here’s What You Can Do About It
Perfectionism can sound like a good idea. At first glance, it makes sense; being a perfectionist must lead to perfection. But the truth is that perfectionism is greatness killer.
Retail Trend: The Cattle Chute Method
Retailers like Amazon are using The Cattle Chute Method to drive shoppers to their own private label products. How do we compete?
THREE LITTLE WORDS (AND PEOPLE ARE FREAKING OUT)
Establishing a credo can be one of the most powerful things a brand can create. It guides every brand decision and action. It keeps you and your employees grounded in the brand values. Sometimes those values are tested.
Control vs. Creativity
Driverless cars are off to a bumpy start. The newest vehicles are racking up a crash rate double that of cars driven by humans. So what’s the problem? It comes down to control vs. creativity
This Is Why You Need A Drone
Companies trying to create brand strategies internally are hampered by the same thing: a lack of perspective. They’re just too close. Strategic accuracy requires an aerial view
Our Brand Is Crisis
Brands that are built on celebrity rise and fall on the actions of the ambassador’s associations. When that persons name becomes synonymous with a chaotic and negative narrative, is it any wonder the brand is damaged?
"Design ROI"-Rob Wallace
Rob Wallace's guest-post article on "Design ROI" represents the culmination of five years of independent research on empirically calculating design’s value and provides ground-breaking thought leadership on quantifying design’s return on investment.
Pick A Lane
I met with a woman last week who just patented an invention. It’s incredibly simple. It's the kind of invention that you look at and say “of course!”.
What Makes You, You?
What is it that makes you human? Are you bearing your soul a little in your work and in your brand? Tell your story and embrace your narrative.