Our New Frankenword
Brand design is becoming more business and business is becoming more creative. They are merging. Those that embrace the merger will thrive and those that do not will wither.
The Revolution Will Be Commercialized
Brands have always capitalized on societal trends. But many covet the prospect of having a deeper relevance, so they weave cultural trigger points into their messages.
You Both Win
The more distant our daily business transactions become, the more we need to reach out and touch people on a personal level.
