7 Ways To Get More Brand Awareness Right Now
When your brand is recognized it means you’ve done a great job of creating a shortcut in people’s brains That shortcut is called brand awareness, and it’s what drives clients right to your door when they have a problem you can solve.
Break Your Own Rules
We all can get stuck in a rut. Using the same old visual language over and over. But if you want to turn heads, if you want to make an impression, sometimes you have to break even your own rules.
Are You Adrift?
When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.
The Un-Instagrammable
When you are creating a brand, you look for the iconic. The memorable. The indelible. The unique. The un-Instagrammable.
Lead Magnets That Deliver: A Quick Guide To Growing Your Email List With Content
Once you get started with leveraging lead magnets, you‘ll see how easy it is to attract qualified, interested leads to your email list. You’ll be delivering great value to your audience, which is a solid start to the relationship.
Brand Yourself Or Die: 8 Steps To Career Longevity
Remember when you could land a job and camp out at the same desk for 15 or 20 years? Those days are not just fading, they’re long gone.
The Big Payoff: The ROI of Personal Branding
Personal branding is no longer a by-product of being rich and famous - for some, personal branding is a way to become rich and famous.
Fake Shoes: Brand Perception is Reality
Contrary to popular belief the product isn’t primarily responsible for the value perception of a brand.
No Brand Is An Island
There comes a time in the growth of any business when it pays to reach out for help.
Your Success is Real: 10 Ways to Conquer Impostor Syndrome
Here’s a phrase that sends chills: “ You don’t know what you’re doing, do you?” Executives worldwide agree that their number one fear is being found incompetent.
Our New Frankenword
Brand design is becoming more business and business is becoming more creative. They are merging. Those that embrace the merger will thrive and those that do not will wither.
Don't Be Dr. Dynamite
If you could capture the single most important quality that creates a successful brand, it boils down to differentiation.
Did You Get My Message?
When you send your brand's message out into the world, are you doing so hoping that your customer target just happens to come across it on their digital shores?
The Wipe Out
As entrepreneurs and creative professionals we may start a project, a product, a business that gets wiped out. Clients lost. Customers vanish. What happens next?
That Sinking Feeling
A brand that isn’t built on a solid foundation is sacrificing the ability to grow brand equity over time. Don’t let it happen to you.
Your Pedal to the Metal
There’s a saying, “If you always do what you've always done, you'll always get what you always got." If you're not satisfied with what you've always gotten, then something's got to change.
You're Making Too Much Noise
The amount of noise that we have to filter today is ridiculous. The signal that we want to hear, that holds a meaningful message, is getting harder to discern.
Your Wolf Pack
What can you learn from wolves that will help you succeed in your business? I'll tell you, and it's not what you think.
Control vs. Creativity
Driverless cars are off to a bumpy start. The newest vehicles are racking up a crash rate double that of cars driven by humans. So what’s the problem? It comes down to control vs. creativity
Schrödinger's Cookie
Marketing folks know that any time you create a line extension, one consideration is whether or not it will cannibalize your mainline product. However, the greatest worry is always: “Will it degrade the brand?”.