Good luck ignoring the alligator
In trying to win in todays market, many brands focus their time and energy trying to create better products or deliver deeper functional benefits or more meaningful emotional experiences.
Wish You Were Here
So if you - or your clients - are getting some rough reviews or less than glowing comments on your content, products or services, take heart:
There are many, many more people who loved it than will ever make the time to write about how happy it made them.
Shedding Some Light
As marketers and creatives we do this stuff all the time.
We produce creative work, content, media, share valuable information. Then we post it out there in cyberspace.
The Wrong Ingredients
Building a successful brand is like building something out of concrete.
You need to use the right recipe.
You need a solid brand strategy, a stunning brand design and to create an impeccable brand experience
Create Your Wonder Wall
Fast forwarding to today. Many of us are creating content to communicate, to build authority, to make our presence known.
We need to take a lesson from these Amazonians.
14 Trends in Graphic Design for 2021
I want to share with you 14 trends that I've seen in graphic design moving into 2021 that are exhibiting themselves in the marketplace.
We Have Lift-off
Things might not go as planned. We might not get into orbit on the first try.
Become a Great Public Speaker With These Quick Tips
If you want to reach the next level of your career, you can’t gloss over your public speaking skills. Successful designers, entrepreneurs, and creative professionals must present their ideas effectively and defend their work convincingly to an audience.
7 Ways To Get More Brand Awareness Right Now
When your brand is recognized it means you’ve done a great job of creating a shortcut in people’s brains That shortcut is called brand awareness, and it’s what drives clients right to your door when they have a problem you can solve.
14 Trends in Graphic Design for 2020
Trends are to be defined as movements in design that have gained wide enough usage that they can actually be recognized as a "trend".
5 Biggest Mistakes Startups Make and How to Fix Them
Being an entrepreneur takes a lot of guts, grit and business savvy. The “mental game” can be hard, and the odds are stacked against them.
Your Atomic Reaction
There’s a fine line between brilliant and crazy, between innovative and stupid - and between engaging and dangerous.
The Sunny Side
So, ask yourself two questions: What do people really need to help their businesses - right now? And...Can I provide it to them?
Put This On Your Radar
Sometimes the universe throws you a curve ball. Something completely out of context. Instead of reacting in a knee-jerk way, how can you approach it from a totally different angle?
Are You a Deer in the Headlights?
Who says we have to limit ourselves? Who says we can’t go to where the customer landscape is a little different?
Are You Adrift?
When we build a business, we set off expecting fair winds to guide us to lands of plenty. But the sea of competition is cruel. Brands can break, strategies can wear thin. Marketing holes need to be plugged, opportunities can pass us by.
Top 5 Reasons To Join A Mastermind Group
The only way to know is to join a mastermind and find out. I am certain you will feel the compounding effect of having 4 or more brains working on your business, more meaningful professional connections, and accountability. Don’t wait another minute.
The Un-Instagrammable
When you are creating a brand, you look for the iconic. The memorable. The indelible. The unique. The un-Instagrammable.
Your Mind, Blown
Have you ever had an experience with a product that made you reevaluate the very conception you’ve always had of particular thing?